• Gryphon SVP Eric Esfahanian: Accuracy Is Paramount

    Gryphon SVP Eric Esfahanian: Accuracy Is Paramount

    Eric Esfahanian is senior vice president and general manager of sales intelligence and marketing compliance provider Gryphon Networks.In this exclusive interview, CRM Buyer discusses with Esfahanian the connections between sales intelligence, sales performance and effective CRM.
  • Sales Tech's Forgotten Byproduct: Employee Happiness

    Sales Tech's Forgotten Byproduct: Employee Happiness

    Why do companies invest in CRM, sales performance management software, business intelligence, and every other component of the customer-facing technology stack?Rewards for users of CPQ, sales enablement and sales coaching technologies included increased deal sizes, productivity gains and close rates.
  • Microsoft Dynamics Edges Out Salesforce, Oracle for HP Win

    Microsoft Dynamics Edges Out Salesforce, Oracle for HP Win

    Just two months after announcing the integration of its CRM and ERP platform under the Microsoft Dynamics 365 umbrella, Microsoft this week announced a six-year agreement to deploy the service to HP Inc.Under the agreement, HP will deploy the Microsoft Dynamics platform -- including Azure, Office 365 and other solutions -- to tens of thousands of its employees.
  • Bullhorn CMO Gordon Burnes: We're Going to Flip the CRM Paradigm

    Bullhorn CMO Gordon Burnes: We're Going to Flip the CRM Paradigm

    In this exclusive interview, CRM Buyer discusses with Burnes the role of automation and artificial intelligence in humanizing customer relationships.If you're looking to build a holistic view of the customer, you need to understand and look at all customer communication.
  • Salesforce Ponies Up $340M for Krux Data Management

    Salesforce Ponies Up $340M for Krux Data Management

    4 million and six million shares of common stock to consummate the deal, according to documentation filed with the U.Further, Krux will feed Salesforce's new artificial intelligence system, Einstein, with billions of new signals, providing corporations with more data about their users.
  • Salesforce Commerce Cloud Hits the Streets

    Salesforce Commerce Cloud Hits the Streets

    It's built on technology from Demandware; Salesforce completed its acquisition of the company this summer.Brands and retailers can unify engagements over any channel or device by leveraging Salesforce's sales, service, marketing, communities, analytics, IoT and platform solutions.
  • Dreamforce's Einstein: First Shot in New Sales Tech Arms Race?

    Dreamforce's Einstein: First Shot in New Sales Tech Arms Race?

    The trend toward machine learning is not coming from the imagination of marketing departments, but rather from the confluence of several long-running threads of research.Salesforce presented an example of Einstein surfacing a high-scoring prospect and alerting a sales person about it.
  • FCC Slaps Comcast With $2.3M Overbilling Fine

    FCC Slaps Comcast With $2.3M Overbilling Fine

    Federal Communications Commission on Tuesday announced that Comcast would pay a record US$2.The agreement calls for Comcast to notify customers of new equipment or upgrades separately from regular bills.
  • Aviso CEO K.V. Rao: Humans, Machines and Magic

    Aviso CEO K.V. Rao: Humans, Machines and Magic

    In this exclusive interview, CRM Buyer discusses with Rao the future of predictive intelligence.You're trying to understand what deals to work on to meet your target and make money, and that's what predictive analytics can do.
  • Microsoft Adds Muscle to Dynamics 365

    Microsoft Adds Muscle to Dynamics 365

    Many of the new capabilities will be available in both editions when Dynamics 365 rolls out on Nov.The Dynamics 365 for customer insights app analyzes data from Microsoft and other widely used CRM, ERP, Web, social and IoT sources, and applies intelligence to the data to provide a 360-degree customer view with automatic suggestions to improve engagement.
  • Angry Customers Likely to Ditch Wells Fargo's Wagon

    Angry Customers Likely to Ditch Wells Fargo's Wagon

    retail banks, including 1,000 Wells Fargo customers -- were aware of the scandal.Only 3 percent of Wells Fargo's customers reported being affected by the scandal, but 30 percent were exploring banking alternatives, and 14 percent already had decided to switch banks because of it, the survey found.
  • Many Customers Aren't on Board With Self-Service Trend

    Many Customers Aren't on Board With Self-Service Trend

    Researchers surveyed more than 24,000 consumers and 1,000 businesses across 12 countries for the study, which received support from Opinium Research and IDC.Organizations have to balance digital and human customer engagement to thrive and survive, but finding the digital tipping point is a complex task fraught with hazards.
  • AvePoint CEO TJ Jiang: Innovation Through Collaboration

    AvePoint CEO TJ Jiang: Innovation Through Collaboration

    Tianyi "TJ" Jiang is the CEO of AvePoint.In this exclusive interview, CRM Buyer discusses with Jiang the future of information.
  • Marketo VP Mike Telem: ABM Lets You Dust Off Old Marketing Techniques

    Marketo VP Mike Telem: ABM Lets You Dust Off Old Marketing Techniques

    Mike Telem: Account-based marketing is all about targeting key accounts.Instead of generating a lot of leads and then qualifying them, you define your key accounts and go after them.
  • Demandbase's CEO Chris Golec: Finding the Companies That Should Be Buying From You

    Demandbase's CEO Chris Golec: Finding the Companies That Should Be Buying From You

    Chris Golec is the CEO of Demandbase.In this exclusive interview, CRM Buyer discusses with Golec the challenges and rewards of intelligent targeting.