Instagram Stories to Feature Video Ads

...

Instagram on Wednesday announced that businesses will be able to place immersive, full-screen video ads in its Stories feature, which has attracted 150 million daily users since its launch five months ago.

Further, Instagram Business Tools will include insights on stories, which will allow business users to view the reach, impressions, replies and exits for each individual story.

One in five stories generates a direct message from viewers, and 70 percent of Instagram users currently follow a business, according to the company.

Instagram had 600 million users as of last month, with 100 million of them having joined in the previous six months. The network launched in 2010.

Instagram plans to test its new Story tools with more than 30 clients, including such brand names as Capitol One, Maybelline New York, Buick, Netflix, Qantas and Yoox.

Airbnb is using Instagram Stories to market its Trips on Airbnb product launch, including 15-second video ads highlighting its ability to connect travelers to local experts who share similar interests.

Airbnb is targeting a broad spectrum of men and women aged 25-44 in the U.S., and it will use information obtained from this effort to target future campaigns, according to Instagram.

Instagram's tools will help build awareness around the recently launched Airbnb Experiences, noted Eric Toda, global head of social marketing and content at Airbnb.

Instagram has taken a page straight out of the Snapchat playbook, said Charles King, principal analyst at Pund-IT.

Snapchat successfully launched its own Stories platform with a component called "SnapAds."

"People like and are attracted to narratives or stories that have a point, tell a tale or offer conclusions," King told the E-Commerce Times.

Another key engagement point is the tight format: Ads can employ photo stills that run up to 5 seconds or video that runs 15 seconds. Because these ads are tighter than television ads, which typically run at least 30 seconds, they force advertisers to make their selling points much faster.

"People who use Instagram, and especially people who use the Stories feature, are looking for an instant connection," noted Michael Jude, a program manager at Stratecast/Frost & Sullivan.

"Ads embedded in Stories will leverage that desire for instant access," he told the E-Commerce Times.

Instagram last fall took other steps to boost user engagement, including the introduction of Boomerang, which allows users to take a series of instant photos and make a mini video out of them.

It also unveiled Mentions, which lets users mention other users in their posts, and See More Links, which allows verified users to add additional links to related stories.

It launched live video on Instagram Stories right before the Thanksgiving Day holiday.

David Jones is a freelance writer based in Essex County, New Jersey. He has written for Reuters, Bloomberg, Crain's New York Business and The New York Times.

Categories
Guide
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Flat colors CM12 Theme | Download Apps For Free

    For XHDPI, XXHDPI and XXXHDPI Flat colors is designed for make your phone awesome and different keeping the basic style of lollipop, including a flat wallpaper and a unique font that make this theme a bit distinct What is themed?%Theme chooser.
  • 5300c769af79e

    Samsung Gear S3 Pre-Orders Begin November 6 for $350, General Availability Starts November 18

    Introduced back in August, the Gear S3 smartwatch from Samsung finally had its US availability announced this morning, with pre-orders set to begin on November 6.For those interested in getting a bit of hands-on time before ordering, general availability is scheduled for November 18.
  • 5300c769af79e

    Any car can rock Android Auto or CarPlay with Pioneer’s latest in-dash receivers

    The entry-level $400 deck sports CarPlay and upgraded sound, as well as a new single-DIN option for those with classic cars and exotic sports cars.And with more widespread legislation on the way, Apple’s CarPlay and Android Auto are becoming increasingly valuable tools for staying connected while on the road.
  • 5300c769af79e

    G Data Total Security 2017

    Compare Similar ProductsCompare Kaspersky Total Security (2017) %displayPrice% Bitdefender Total Security 2017 %displayPrice% Webroot SecureAnywhere Internet Security Complete %displayPrice% McAfee Total Protection (2017) %displayPrice% Trend Micro Maximum Security (2017) %displayPrice% Comodo Internet Security Complete 8 %displayPrice% McAfee Internet Security (2017) %displayPrice% Symantec Norton Security Deluxe (2017) %displayPrice% McAfee LiveSafe (2017) %displayPrice% Symantec Norton Security Premium (2017) %displayPrice% Bitdefender Internet Security 2017 %displayPrice% Kaspersky Internet Security (2017) %displayPrice% Trend Micro Internet Security (2017) %displayPrice% Webroot SecureAnywhere Internet Security Plus (2016) %displayPrice% That's not to say this is the best deal for a mega-suite.In addition, where their advanced feature sets overlap G Data's, they just work better.