Oracle Hauls In NetSuite

...

Oracle has entered into a definitive agreement to acquire NetSuite -- the company its former chief marketing officer, Zach Nelson, cofounded in 1998 -- for US$9.3 billion.

NetSuite offers various software packages as cloud-based services, including ERP, accounting, CRM and sales force automation.

What's surprising about the deal is "why it took so long and why Oracle paid so much," said Trip Chowdhry, managing director at Global Equities Research.

Oracle "should've purchased NetSuite five years ago at half the price," he told CRM Buyer. "There are a lot of synergies between the two."

The purchase "makes strategic sense because there's no way Oracle can win the cloud wars," Chowdhry observed.

Oracle will provide guidance to NetSuite customers about the company's product road map, it said. Further, Oracle's global scale and cloud solutions -- its SaaS, PaaS, IaaS and DaaS offerings -- will help NetSuite's 30,000 customers worldwide.

"Adding 30,000 NetSuite customers will help Oracle solidify its cloud credentials," noted Seth Lippincott, lead ERP analyst at Nucleus Research.

That said, "the real test will be in a year's time, seeing how many current NetSuite customers have stayed with their solutions," he told CRM Buyer.

The switching costs for cloud-based software are much lower than for on-premises applications, Lippincott pointed out.

Oracle will invest heavily in engineering and distribution for both company's products. In the meantime, NetSuite products and services will continue to be available through existing channels.

NetSuite customers "will want to watch to see if Oracle makes good on its promise to bring its R&D checkbook to NetSuite solutions," Lippincott said.

The purchase will help Oracle in its battle for cloud revenue, said R "Ray" Wang, principal analyst at Constellation Research.

"NetSuite brings almost $800 million in revenue and grows the overall market share," he told CRM Buyer. It "gives the Oracle customer an integrated cloud ERP, CRM and commerce suite."

NetSuite is strong in manufacturing, retail, commerce and professional services, Wang noted. While Oracle addresses these areas with on-premises solutions, NetSuite "fills holes in Oracle's cloud strategy in key verticals."

Commerce "is a key battleground going forward," he continued, "and NetSuite made significant progress with key brands. Those customers will benefit from the rest of Oracle's marketing cloud and supply chain capabilities."

Buying NetSuite lets Oracle CEO Larry Ellison "keep NetSuite in the family to prevent competitors encroaching on Oracle's market," Wang observed.

Existing customers can continue with the status quo, and NetSuite will be able to leverage many of Oracle's technical assets, Wang suggested, as Oracle "has had a good history with post-merger integration."

Customers can expect to benefit from the synergies.

Oracle "has historically allowed its acquisitions to operate independently -- in some cases, to be left to rot on the vine -- so NetSuite maintaining some of its business independence is to be expected," Nucleus' Lippincott said.

However, "the level of investment Oracle makes into improving and maintaining NetSuite's current offerings is the real question," he added. "I would not be surprised if Oracle uses the acquisition to sell its extended cloud technology stack to existing NetSuite customers, but leaves the core NetSuite offerings relatively unchanged."

Customers should try to renew on more favorable terms before Oracle takes over, Wang advised.

Prospects "can rest assured NetSuite will continue in operational capacity," he said, while partners "can expect some changes in the program."

Partners working with NetSuite may face some changes with re-entry into the Oracle Partner Network, Wang noted. While many NetSuite partners have been Oracle partners, they "should lobby Oracle to keep the programs separate, as NetSuite's program is more partner-friendly."

Richard Adhikari has written about high-tech for leading industry publications since the 1990s and wonders where it's all leading to. Will implanted RFID chips in humans be the Mark of the Beast? Will nanotech solve our coming food crisis? Does Sturgeon's Law still hold true? You can connect with Richard on Google+.

Categories
Guide
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    10 IT Hiring Plans For Second Half Of 2016

    Here's a closer look at CIO hiring plans for the remaining months of 2016, including layoffs, the most in-demand IT skills, and the hottest regions.As we enter the second half of 2016, CIOs surveyed say they expect to slightly curtail hiring plans compared to the first half of the year and the same time a year ago, according to the recently released results of an IT hiring forecast report by recruiting firm Robert Half Technology.
  • 5300c769af79e

    Apple May Open Up Siri, Make Echo-Like Speaker

    Similar to the Echo, Apple's home speaker will be able to turn on music playlists, set timers and alarms, and read back the news.A source with direct knowledge of Apple's plans told the publication the device will also be able to interact with Apple's Homekit platform, allowing it to turn appliances on or off via voice commands.
  • 5300c769af79e

    #TBT: We Wrongly Thought Neptune Pine Would be Awesome

    Please tell me you remember the Neptune Pine.Back in late 2014, the Neptune Pine finally launched, about a year after its debut on Kickstarter.
  • 5300c769af79e

    Cracked iPhone Screen? Now It's Cheaper to Fix

    Alongside its glitzy reveal of the iPhone 7 and new smartwatches, Apple yesterday quietly made some changes to its smartphone repair program pricing.Previously, Apple charged those with an Apple Care+ extended warranty $99 for current-gen repairs and $79 to fix previous-gen iPhones.