Music Industry Boos Google's Antipiracy Performance

...

Google on Wednesday released an update of its online antipiracy efforts.

YouTube has generated more than US$2 billion to content copyright holders by monetizing user-uploaded content through its Content ID rights management system, Google said, adding that more than 90 percent of all Content ID claims result in monetization.

YouTube also paid out more than $3 billion to the music industry, which has monetized more than 95 percent of its claims, Google said. Half the music industry's YouTube revenue comes from fan content claimed through Content ID -- meaning from content posted by fans on YouTube, which the music industry then monetizes.

"Thanks to advertising, YouTube has transformed the promotional cost of the music video into a new source of revenue that has generated $3 billion for the music industry, and that revenue is growing rapidly," a YouTube spokesperson said in a statement provided to the E-Commerce Times by company rep Stephanie Shih.

"Now with YouTube's new subscription service, YouTube Red, YouTube offers the music industry two sources of revenue," the spokesperson said. "These two sources will give the industry the opportunity to earn revenue from 100 percent of people who enjoy music."

On the other hand, Content ID fails to identify 20-40 percent of record companies' and music publishers' content, according to Frances Moore, CEO of the International Federation of the Phonographic Industry, which represents the music industry worldwide.

Google's search engine continues to direct Internet users to unlicensed music on a large scale, he remarked, and IFPI national groups across the globe have sent Google more than 300 million d-list notices.

Despite piracy-fighting changes introduced to Google's search algorithm two years ago, the amount of traffic Google refers to infringing sites in response to music search queries has increased, Moore maintained.

The report looks a lot like greenwash, commented Geoff Taylor, chief executive at the British Phonographic Industry.

Google is still one of the key enablers of piracy on the planet, he said. It refuses to remove YouTube videos that show how to circumvent Content ID, and Google Search directs fans to illegal music sites in preference to legitimate ones.

In a Google search BPI recently carried out in search of the UK's Top Ten singles, 77 percent of the links on the first page of search results went to illegal sites, Taylor alleged. That was worse than the result of the same test conducted in 2013.

Google repeatedly has refused to make further changes to its algorithm to improve search results. Its autocomplete and suggested search features push fans toward illegal sites, and its app store has no screening process to remove apps intended for piracy, Taylor noted.

The fastest-growing problem area in piracy is stream ripping, a method of illegally converting YouTube streams into downloads, he said.

Google continues to point to stream-ripping sites in autocomplete and to host YouTube videos showing how to use them, Taylor charged, and it hasn't taken effective action to counter them.

"Digitization of content has made piracy much more available to a much larger audience than before, and ... the content, music, movie, software and video game industries have all been hurt by increased piracy," said Mike Goodman, a research director at Strategy Analytics. "That being said, their solution is to take a sledgehammer to the problem."

Putting in a blanket filter is not practical, he told the E-Commerce Times, and "you have to ask, at what point is it Google's responsibility to be the piracy police?"

Even if Google "could create some magical technical antipiracy solution, the reality is, within a month it would become ineffective," Goodman pointed out. "It's always a game of cat-and-mouse, and the antipiracy people are always in reactive mode. You can't ever get ahead of the curve."

Richard Adhikari has written about high-tech for leading industry publications since the 1990s and wonders where it's all leading to. Will implanted RFID chips in humans be the Mark of the Beast? Will nanotech solve our coming food crisis? Does Sturgeon's Law still hold true? You can connect with Richard on Google+.

Categories
Guide
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Rio Olympics Has IT Managers Worried About Network Capacity

    A survey sponsored by Riverbed and conducted by Wakefield Research finds corporate networks will be tested as the 2016 Summer Olympics get underway in Rio.Nearly everyone has their favorite events to watch over the coming week, which poses the question: How should network managers anticipate what the effect of that will be?
  • 5300c769af79e

    Microsoft SharePoint App Now On iOS

    The new SharePoint app for iOS gives users quick access to their team sites, content, organization portals, and resources.He noted the company is investing in responsive design by default for services including Office 365, Delve, and Office 365 Video.
  • 5300c769af79e

    Cyber security and packet capture: making the connection

    Download With the recent Yahoo data breach, we still do not have the details of the attack and are therefore, yet to know about the resulting implications for the 500million users that it will affect.When cyber attacks happen, extracting information related to the attack from the servers, networks and applications scattered across many different locations is a huge hindrance for organizations.
  • 5300c769af79e

    OnePlus Announces the OnePlus 3, Available Today for $399

    The OnePlus 3 is now official, available starting today for $399.Other specifications for the OnePlus 3 include a 16MP rear-facing camera, 8MP front-facing camera, fingerprint reader on the bottom chin, an Alert Slider, Dash Charge, as well as a 3,000mAh built-in battery.