• SEO, SEM Rule Retailers' Marketing Budgets

    SEO, SEM Rule Retailers' Marketing Budgets

    Multichannel enterprise retailers comprised 81 percent of respondents, pure-play online retailers 11 percent, in-store-only retailers 4 percent, and other types of companies the remaining 4 percent.Enterprise retailers have been implementing customer experience strategies across multiple channels, the researchers found.
  • V2V's Place in an Increasingly Connected World

    V2V's Place in an Increasingly Connected World

    In a mesh network, each device communicates with each surrounding device creating a "mesh" of communications.In the PKI system, each user or device has a "private key" that no one else can hold.
  • 3 Keys to Customer Satisfaction: Speed, Efficiency, Knowledge

    3 Keys to Customer Satisfaction: Speed, Efficiency, Knowledge

    Together with SAP Hybris, the CMO Council last year conducted an online survey of 2,000 respondents, equally divided between men and women.Fifty percent were in the United States, and 25 percent each resided in Canada and Europe.
  • Facebook Launches 'Discover Growth' Global B2B Ad Campaign

    Facebook Launches 'Discover Growth' Global B2B Ad Campaign

    The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.They will ask marketers to sign up or go to the campaign's landing page for more information.
  • A New Service Model

    A New Service Model

    By enabling businesses to build help or support into mobile apps, these new models are re-inventing support to get the job done.Here's the thing, though -- sometimes all customers want is a quick answer, not a drawn-out service "experience.
  • Trump's Plan to Make Government IT Great

    Trump's Plan to Make Government IT Great

    The American Technology Council, which President Donald Trump established this spring by executive order, has four years to rebuild the federal government's information technology structure.The council is tasked with coordinating the vision, strategy and direction for the federal government's IT reboot.
  • Major Tech Firms Pressure FCC to Stay the Net Neutrality Course

    Major Tech Firms Pressure FCC to Stay the Net Neutrality Course

    The 2015 Net neutrality rules not only were upheld in a 2016 court decision, but also have helped spur investment in the tech sector, notes the filing, submitted by Internet Association President Michael Beckerman and General Counsel Abigail Slater.The rules also helped accelerate a critical new cloud computing economy that would be hurt if they should be overturned.
  • Free AI Chatbot Goes to Bat for Beleaguered Consumers

    Free AI Chatbot Goes to Bat for Beleaguered Consumers

    The app's creator, Stanford University student Joshua Browder, announced the expansion last week.For example, typing in "medical bill" or "bank overcharges" triggered the extra help field, which lets users email the app's support staff with their problem.
  • Vendor Exposes Millions of Verizon Customers on Amazon Cloud

    Vendor Exposes Millions of Verizon Customers on Amazon Cloud

    The Verizon data was part of a larger data exposure, according to UpGuard, the firm that discovered the problem.The number of exposed accounts reported in the original media report was "overstated," Verizon said.
  • Consumers Are Ready to Embrace 'Futuristic' Payment Tech

    Consumers Are Ready to Embrace 'Futuristic' Payment Tech

    residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week.The advent of faster payments has led to an increase in security and controls to reduce the probability of payment fraud, McMonagle said.
  • With Echo Dot at Bat, Amazon Scores Prime Day Home Run

    With Echo Dot at Bat, Amazon Scores Prime Day Home Run

    More members joined Prime on this year's Prime Day than on any other single day in the company's history, Amazon said, although it did not release any figures to back up that claim.However, tens of millions of the company's estimated 85 million Prime members made a purchase on the site on Prime Day -- 50 percent more than a year ago, according to the company.
  • Amazon's Echo Show: The Future Is Here

    Amazon's Echo Show: The Future Is Here

    Similarly, Amazon's AI assistant, Alexa, can respond orally to your spoken questions, and the Echo Show can display more information in response to your needs.That would suggest that the Echo Show's security must be top of mind -- but is it?
  • The 3 Crucial Stages of an Effective Content Marketing Strategy

    The 3 Crucial Stages of an Effective Content Marketing Strategy

    There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account.However, they often focus on one stage more than the others, missing out on opportunities for optimization.
  • Nanorep CTO Amit Ben: Chatbots Should Be Useful, Not Human

    Nanorep CTO Amit Ben: Chatbots Should Be Useful, Not Human

    In this exclusive interview, Ben explains how companies that offer highly automated self-service tools can make the customer experience highly personal.Amit Ben: When you provide service, it can be either completely general, or contextual -- which means it's different for different demographics.
  • Microsoft Strengthens Partner Bonds

    Microsoft Strengthens Partner Bonds

    In addition to being advantageous to partners, it could be a good move for Microsoft.These latest moves could bring Microsoft closer to its ultimate goal, which is "to become the cloud company of choice in the market," said Gold.
  • Petya's Ransomware Cloaking Device

    Petya's Ransomware Cloaking Device

    Of grave concern is the possibility that the recent Petya attack had more sinister motives than typical ransomware operations, and that state actors were involved behind the scenes.Russia was behind the Petya attack, according to the Ukrainian security agency SBU.
  • Growth for Customer Loyalty Programs Slowing: Census

    Growth for Customer Loyalty Programs Slowing: Census

    Membership in loyalty programs grew at 15 percent this year to total 3.The growth rate recorded in the 2015 loyalty census, when membership stood at 3.
  • Amazon Pushes Alexa, Highlights Small Sellers in Prime Day Deals

    Amazon Pushes Alexa, Highlights Small Sellers in Prime Day Deals

    For the past two years, Amazon has used its Prime Day promotion to disrupt the e-commerce landscape by offering massive discounts on some of its top-selling items and draw new customers to its Amazon Prime membership program.Third, the company aims to drive revenue, she said, adding that it likely doesn't makes a profit on Prime Day itself.
  • Is SaaS Slipping Into the Legacy App Abyss?

    Is SaaS Slipping Into the Legacy App Abyss?

    The good news is that the vast majority of the initial SaaS deployments have been successful, and most enterprises have added more SaaS solutions to support additional workers and reshape more business processes.First, enterprise customers tend to want to customize the off-the-shelf SaaS solutions to make them fit their existing operations.
  • Consumers Will Pay to Be Pleased: Survey

    Consumers Will Pay to Be Pleased: Survey

    Eighty percent of participants in a recent Capgemini consumer survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more.Among the respondents were 450 senior executives from customer experience, customer service, IT, marketing and sales departments at 150 companies.