• Experts Identify 6 Emerging Influencer Marketing Trends

    Experts Identify 6 Emerging Influencer Marketing Trends

    Interviews with 10 marketing experts -- including some who built influencer marketing programs at Microsoft, IBM and Samsung -- suggest that influencer marketing requires a fundamental shift in the marketing department, noted Traackr CMO Kirk Crenshaw.Experts interviewed for the paper highlighted six industry trends that currently are shaping B2B influencer marketing: Macro-influencers are celebrity endorsers -- actors, retired politicians, YouTube and social media celebrities, for instance.
  • Digital River, Adobe Strengthen Cloud Commerce Alliance

    Digital River, Adobe Strengthen Cloud Commerce Alliance

    It lets brands tailor every element of the commerce journey while addressing the C-suite's priorities, according to Digital River.The solution is available in the Adobe Experience Manager Package Share.
  • OTA Report: Consumer Services Sites More Trustworthy Than .Gov Sites

    OTA Report: Consumer Services Sites More Trustworthy Than .Gov Sites

    Fifty-two percent of analyzed websites qualified for the Honor Roll, a 5 percent improvement over 2016.At the same time, if abused there is a risk of data spills, negatively impacting user expectations and ultimately the Internet at large," said OTA Chairman Emeritus Craig Spiezle, founder of the group.
  • Netflix Climbs the Growth Wave as Cable TV Slides

    Netflix Climbs the Growth Wave as Cable TV Slides

    subscribers than cable TV.That's an amazing accomplishment for Netflix -- and a major hit to traditional cable television.
  • Hootsuite Adds New Social Selling Tool

    Hootsuite Adds New Social Selling Tool

    The new tool is an extension of Hootsuite's Amplify employee advocacy product, which is focused on the business-to-business market.Amplify for Selling integrates with Salesforce and Microsoft Dynamics CRM, so sales reps can import contacts from these systems and follow them on Twitter.
  • 3 WannaCry Talking Points to Win Security Buy-In

    3 WannaCry Talking Points to Win Security Buy-In

    By this point, most technology practitioners -- and nearly all security practitioners -- know about WannaCry.That said, there is one avenue that seems to be underexplored: namely, the opportunity for frank and productive discussions with executives about security goals using WannaCry as an illustrative case study.
  • Savvy Marketers Don't Ditch the Non-Digital

    Savvy Marketers Don't Ditch the Non-Digital

    Still, businesses shouldn't abandon non-digital approaches just because they doesn't generate trackable clicks -- especially when they're trying to build a brand.Tie that microsite to some other pertinent content, and suddenly your marketing data bridges the digital and real worlds.
  • Deep Root Analytics Downplays Giant Voter Data 'Oops'

    Deep Root Analytics Downplays Giant Voter Data 'Oops'

    The previous record for a voter data leak was the exposure of 100 million records in Mexico, UpGuard reported.Rather, it was the firm's "proprietary analysis" meant for television advertising purposes.
  • Verizon Makes New Oath

    Verizon Makes New Oath

    5 billion acquisition of Yahoo's operating business assets, merging it with its existing AOL business to create Oath.The new subsidiary encompasses more than 50 media and technology brands -- including HuffPost; Yahoo Sports, Finance and Mail; AOL.
  • Amazon Spends $14B on Whole Foods

    Amazon Spends $14B on Whole Foods

    The agreement includes assumption of Whole Foods' net debt.Cofounder John Mackey will continue in his role as Whole Foods' CEO, and the company's headquarters will remain in Austin, Texas.
  • Visa Seeks to Build Online B2B Ecosystem

    Visa Seeks to Build Online B2B Ecosystem

    The program lets Visa's tech partners quickly integrate and approve various Visa B2B payments solutions, including enhanced data, virtual card integration, payables automation, and payment controls.It lets partners quickly introduce devices, software and solutions that can initiate or accept Visa payments.
  • Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions

    Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions

    You're going to see those types of things happening over the next years.The software interprets what you're saying and interacts with you via voice.
  • Broader Scope of Russian Election Cyberattacks Revealed

    Broader Scope of Russian Election Cyberattacks Revealed

    Still, officials pushed back on the revelation that 39 states were "hit" by Russian attackers.However, numerous other state systems were scanned or probed by the Russians, based on U.
  • Chastened Uber CEO Takes Leave of Absence to Work on Self-Improvement

    Chastened Uber CEO Takes Leave of Absence to Work on Self-Improvement

    The review sketches out a plan to make radical changes to diversify Uber in the wake of allegations of sexual harassment and discrimination.While Kalanick is away, the leadership team, his direct reports, will run the company, he said.
  • Firms Eager to Try New Sales Technologies, Survey Suggests

    Firms Eager to Try New Sales Technologies, Survey Suggests

    More than 80 percent of high-growth sales organizations use five or more sales technologies, suggests a recent online survey of 400 companies.The average number of sales technologies in use was 10, based on the participants' reports.
  • Uber Ousts Top Deputy as Fate of CEO Kalanick Hangs in Balance

    Uber Ousts Top Deputy as Fate of CEO Kalanick Hangs in Balance

    The changes at the top reportedly could include the temporary loss of Uber's founder and chief executive, Travis Kalanick.Emil Michael -- who served as the company's senior vice president of business and a key lieutenant to Kalanick -- is out.
  • SoftBank to Take Fearsome Robots Off Alphabet's Hands

    SoftBank to Take Fearsome Robots Off Alphabet's Hands

    The Pepper robot supports Android.The acquisition "is a good fit, not only for SoftBank's Robotics group, but also ARM," noted Jim McGregor, principal analyst at Tirias Research.
  • Microsoft Buys Hexadite to Toughen Windows Security

    Microsoft Buys Hexadite to Toughen Windows Security

    The acquisition will help bolster the company's efforts to help commercial Windows 10 customers deal with advanced attacks on their networks, Microsoft said.It currently offers Windows Defender Advanced Threat Protection to detect zero-day attacks, ransomware and other advanced threats, and the Hexadite technology will build on that.
  • LogMeIn Makes Bold360 Entrance at CRM Party

    LogMeIn Makes Bold360 Entrance at CRM Party

    There really hasn't been a focus on the engagement layer, he told CRM Buyer.Omnichannel engagement, AI and self-learning have become table stakes for CRM platforms and products.
  • Pegasystems Nestles in AWS, Azure Clouds

    Pegasystems Nestles in AWS, Azure Clouds

    Pegasystems has deepened its 7-year-old relationship with Amazon AWS, and also has teamed up with Microsoft Azure, company officials told Pegaworld attendees on Tuesday.The deals are part of a series of planned partnerships aimed at giving Pega's clients choice in their cloud environment and avoiding lock-in.