Facebook to Stop Allowing Advertisers to Target by Race

...

Facebook is making changes to its advertising products after coming under fire last month for allegedly letting promoters discriminate based on race.

The social network, in response to a recent ProPublica report, announced the rollout of new tools to detect and automatically disable "ethnic affinity" marketing.

The scheme—which determines interest based on pages and posts users like or engage with—essentially allows advertisers to exclude audience members who are African-American, Asian, or Hispanic. According to ProPublica, the practice is not only shocking, it's illegal.

Federal law prohibits housing and employment advertisements that exclude people based on race, gender, and other factors, including religion, sex, handicap, familial status, or national origin.

There are "many non-discriminatory uses of our ethnic affinity solution," Chief Privacy Officer Erin Egan said in a blog post. The tool could, for instance, allow an organization hosting a career fair for the Hispanic community to reach only those people interested.

And the company's policies already prohibit discriminatory advertisements for, say, an apartment building that won't rent to black people or an employer that only hires men. Still, Facebook will suspend "these types of ads," Egan said.

The social network will update its Advertising Policies to be "even more explicit," and release new educational materials that better spell out advertisers' obligations with respect to housing, employment, and credit.

"We are making these changes to deter discrimination and strengthen our ability to enforce our policies," Egan said. "We look forward to finding additional ways to combat discrimination, while increasing opportunity."

She also promised continued dialogue with policy makers and civil rights leaders, including the Leadership Conference on Civil and Human Rights, the American Civil Liberties Union, the NAACP Legal Defense Fund, the National Fair Housing Alliance, the Center for Democracy & Technology, the Brookings Institution, and Upturn.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Verizon Caves, Launches New Unlimited Data Plan

    The company on Sunday announced its own unlimited smartphone option while keeping alternatives open for lighter data users.After 22 MB of data usage, Verizon may "prioritize" customers in the event of network congestion.
  • 5300c769af79e

    5 IT Talent, Staffing Fails To Avoid

    Every year, InformationWeek releases the Elite 100 -- a ranking of the nation's most innovative users of business technology.] The survey, which is open only to Elite 100 applicants, polled US-based companies and higher education institutions that have $250 million or more in revenue.
  • 5300c769af79e

    Pokemon Go Japan Launch Delayed Because of...McDonald's?

    Japanese gamers suffered a minor Pokemon Go setback this week: Game maker Niantic postponed today's scheduled release following an email leak.Citing a source "close to the launch," TechCrunch said the title's afternoon arrival has been cancelled after internal communication abouthe launch from sponsor McDonald's Japan hit the Web.
  • 5300c769af79e

    Facebook Glitch Reposts Old Photos

    Did you notice old photos appearing on your Facebook timeline and News Feed this morning?Rest assured, you're not going nuts; a Facebook glitch appears to have resurfaced images that are months old.