Google Play Adds Subscription Promos

...

Google is rolling out a new feature intended to help Android developers grow their businesses: subscription promos.

Subscriptions have increased consumer spending tenfold in the last three years, Google says. Soon, developers will have the option to create a limited-time introductory price for new subscribers. An app creator with an app that normally charges $5 per month could, for example, offer a subscription for $1 per month for the first three months.

"We know how important subscriptions are in helping you monetize and we're continuing to invest in features to support your subscription business," Larissa Fontaine, global head of apps business development for Google Play, wrote in a blog post.

Introductory pricing not only helps attract new subscribers, but also allows users to test a program or game before taking the full-price plunge, she said.

Fontaine also touted some recent updates for Android developers, including the Early Access open beta program; pre-registration for Android app downloads ("which has driven more than 30 million installs so far," she said); and the Indie Corner collection, which highlights up-and-coming titles.

Google, meanwhile, plans to revamp the Play store, infusing artificial intelligence to allow for better recommendations, according to Reuters. We should also expect the option of more ways to pay for apps, which is currently limited to credit/debit cards, gift cards, PayPal, direct carrier billing, and any Google Wallet balance you have.

The types of apps is also set to expand beyond simply mobile offerings. Google's Daydream virtual reality headset, Android Wear 2.0 for smartwatches, and Chromebooks will be receiving an increasing amount of software support in the Play Store.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Airport Kiosks Let You Exchange Foreign Currency for iTunes Credits

    If you're headed back to the US and have a bunch of foreign coins jangling around in your pocket, don't just bunch of random crap at the airport or keep that foreign currency as a souvenir.As CNET reports, kiosks are popping up in airports around the world that let you exchange leftover currency for things like Google Play, iTunes, and Skype gift cards.
  • 5300c769af79e

    Weekly Rewind: The best of MWC, Samsung’s latest scandal, and a tattling teddy bear

    But the dawn of 5G, a standard that still has no agreed definition, is almost certainly at least three years away.“I pitched this as, ‘If Alfred Hitchcock had made a dating show, it would look like this,” David Flynn told Digital Trends.
  • 5300c769af79e

    Microsoft Outlook Comes to Android Wear Via New Watch Face

    After launching last August for the Apple Watch, Microsoft has now introduced Outlook to Android Wear and your current smartwatch.With this introduction, Microsoft is really giving you a whole new watch face that has Outlook embedded within, hoping that you will let Outlook control your day.
  • 5300c769af79e

    Adobe Photoshop Express (for iPhone)

    But don't be misled by the name into thinking of Photoshop Express as a mobile version of the main Photoshop CC program.Compare Similar ProductsCompare Flickr (for iPhone) %displayPrice% Instagram (for iPhone) %displayPrice% PicsArt (for iPhone) %displayPrice% Adobe Photoshop Fix (for iPad) %displayPrice% Adobe Photoshop Mix (for iPad) %displayPrice% EyeEm (for iPhone) %displayPrice% For more advanced tools such as blur effects and local adjustments, Adobe offers other apps, such as Lightroom Mobile, Mix, and Fix.