Report: Instagram Testing Live Video


Instagram is following parent company Facebook's lead with live video.

The photo-sharing app is reportedly testing a new "Go Insta!" button, which allows beta users to live stream recordings. Russian news site T Journal says the new live functionality is embedded in Instagram Stories. In a video uploaded to the page, a "LIVE" icon appears at the bottom of the poster's profile picture. The feature, however, does not seem to be, well—live; a refresh button simply appears instead of a live stream.

Instagram did not immediately respond to PCMag's request for comment.

It comes as little surprise that Facebook might inject its popular photo network with equally as popular live video. Since Facebook acquired Instagram in 2012, Instagram has added sponsored posts, direct messaging, horizontal images, revamped tabs, and Stories.

And Nicola Mendelsohn, vice president for Facebook EMEA, over the summer predicted that the network will soon be "probably all video." In an era of storytelling, the executive called video "the best way to tell stories in this world, where so much information is coming at us."

Video has exploded on social media, thanks in part to the January launch of Facebook's Live Video, which allows folks to broadcast clips from their phone to the social network in real time.

Twitter followed suit, announcing earlier this month that its Periscope live-streaming service now supports professional broadcast equipment. TV studios can stream live content to Periscope and Twitter from professional cameras, hardware encoders, and other devices found in modern digital newsrooms.

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