Facebook Makes it Easier to Get, Give Recommendations


Facebook is not just for photos of small humans and your latest marathon; it can also be a good place to solicit recommendations. But how do make sure your post gets in front of the right people?

New Facebook features intended to help you "discover new things in the world around you, decide what to do or where to go, and connect with local businesses" might help with that.

Going forward, Facebook will let you turn on Recommendations for a post, and any comments with advice will be mapped and saved in one place. You can also visit the Recommendations bookmark to make queries and help friends.

Facebook also revamped its Events dashboard so folks can catch up on friends' and hosts' activities and browse event suggestions based on what's popular.

Plus, the company unveiled more ways for people to take action without leaving Facebook: order food from restaurants via delivery.com or Slice; book an appointment with a local business; request a quote from an organization; and buy movie tickets via Fandango.

"This is the first step, and over the coming months we'll be launching even more new features that will make it easier to get things done, make confident decisions, and communicate directly with businesses on your time and terms."

The social media giant this week also launched the ability for Verified Pages to schedule live broadcasts up to one week in advance. Now, sports teams, media companies, brands, and other blue-badge users can build some buzz ahead of their next live stream.

"Many publishers have told us they want to be able to schedule their live broadcasts so that people on Facebook can plan to tune in," product manager Peter Roybal and software engineer Brian Lin wrote in a blog entry.

The roll out begins Thursday with live videos published via the Facebook Live API; all Pages should receive access over the coming weeks. Visit the Publishing Tools section to get started, or check out the step-by-step guide online. Those using a third-party streaming tool can expect to see the new feature "soon."

Each scheduled video comes with an announcement post published to News Feed, letting fans know that the stream is coming. Anyone who sees the post can opt in to receive a one-time reminder notification shortly before streaming begins. They can then enter a digital "lobby" up to three minutes ahead of broadcasting, where they can connect and interact with other viewers, Facebook says.

If you're looking for something to watch, check out PCMag's Random Access every week day at 10 a.m. ET (today's episode embedded below), as well as the mobile-centric Dialed In, every Tuesday at 3 p.m. ET.

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