Endorse a Presidential Candidate on Facebook (What Could Go Wrong?)


With just about three weeks until Election Day in the US, it's hard to avoid political commentary on social media. But just in case you're not sure who your roommate, cousin, or high school science partner is voting for on Nov. 8, Facebook will now allow you to publicly endorse a particular presidential candidate.

Simply visit the Facebook page of your candidate—be it Hillary Clinton, Donald Trump, Jill Stein, or Gary Johnson—and navigate to "Endorsements" in the left-hand menu. Click on the blue "Endorse" button and you'll be prompted to write a few words of support.

"Similar to how politicians, newspapers, and organizations endorse candidates for elected office, this feature allows anyone on Facebook to do the same. People who want to voice their support can visit a candidate's Page, click on the endorsements tab, and explain their rationale for choosing that candidate," Samidh Chakrabarti, Facebook's Product Manager for civic engagement, said in a statement.

If you're not ready to get into a fight with those you know support an opposing candidate, you can specify who sees your post. If you make it fully public, the candidate has the right to use your endorsement on their own page.

The feature extends beyond the presidential election; back any politician, candidate, or government official running for office. If you need to brush up on a candidate's platform, Facebook Pages now include an "Issues" tab, where you'll find quotes and video clips explaining the nominees' policies. Find out where Hillary Clinton stands on education or how Donald Trump feels about taxes without wading through external websites.

The race between Clinton and Trump has certainly garnered a lot of online attention: their second debate became the "most tweeted ever," according to Twitter, which tipped more than 17 million related messages. Tune in at 9 p.m. ET tonight to see if the final match can top that; here's how to watch online.

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