Prime members already paying the $99 annual subscription fee can tap into the ad-free Music Unlimited for a discounted $7.99 per month or $79 per year; everyone else gets charged $9.99. Unless you own an Amazon Echo, Dot, or Tap, that is. As expected, owners can turn Echo devices into a personalized jukebox for only $3.99 per month, but if you want to listen on anything beyond the Echo, like your phone, you'll need to step up to the $7.99 plan.
"Amazon Music Unlimited brings real value to the millions of people who are already Prime members," Amazon CEO Jeff Bezos said in a statement. "And if you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Music Unlimited trial, and play around on your Echo.
"If you don't know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you're looking for music to match your mood, just ask," he added.
Amazon Music on Alexa also connects fans and artists via behind-the-scenes commentary, dubbed Side-by-Sides. Simply request that Alexa "play Side-by-Side with OneRepublic," and Ryan Tedder will perform and comment on songs from the band's latest album. The exclusive feature includes tunes from The Chainsmokers, Jason Aldean, Lindsey Stirling, Norah Jones, and Kongos; additional artists are being added "all the time."
In addition to the Echo, Echo Dot, and Amazon Tap, Music Unlimited is available on multiple platforms: iOS, Android, Web, PC, Mac, Sonos, Fire devices, and more.
A redesigned mobile app, meanwhile, puts music discovery and playback front and center via Home (selections by Amazon Music editors), Recommended (personalized music suggestions), and Now Playing (with synchronized lyrics).
Amazon also promised a "For Family" subscription plan, arriving later this year; up to six people can simultaneously access Music Unlimited for $14.99/month or $149/year. Folks in the UK, Germany, and Austria can expect access soon, too.