Go Shopping in Facebook Messenger With Shopify

...

Shopify is helping retailers turn conversations into sales via Facebook Messenger.

The e-commerce company, which already allows merchants to chat directly with customers, has launched the ability to conduct in-app business as well. Now, when potential patrons in Australia, Canada, the US, and the UK start a conversation with one of Shopify's vendors, they will be met with the option to "Shop Now"; tap the button to view the company's product catalog.

"With Shopify and Messenger, you can connect with your customers, put a face to their names, and offer them a real-time, personalized service," Shopify product lead Brandon Chu wrote in a blog post aimed at retailers.

To get started, merchants can add the Messenger channel in Shopify, connect their Facebook Business Page, and choose the products they'd like to sell through the app. Customers can then ask questions in Messenger, and get automatic order tracking and shipping updates upon purchase.

"This can help you build the same strong, one-to-one relationships neighborhood store owners once built with their customers," Chu continued. "Establishing those deep, personal relationships is how you build brand loyalty; it's how you build a company people love."

According to TechCrunch, Shopify intends to launch its messaging tools for use with other platforms in the future. But for now, the Canadian company is focused on Facebook Messenger.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Google Home Adds Support for Wink, TP-Link, LIFX, August, and More

    Google Home received support for a handful of new smart products (up to 11 new ones) today, something we hope they continue to do as quickly as possible.After all, a smart home control hub is only as good as the products it can control, right?
  • 5300c769af79e

    Are smartphones killing the art of face-to-face conversation? We ask the experts

    Because they offer a convenient alternative to face-to-face conversations, and at times they butt into our chats directly, there’s a growing realization that they may be killing the art of conversation.“Every conversation we get a little bit better at reading people, at striking up a conversation, and at maintaining a conversation,” says Roberts.
  • 5300c769af79e

    Ashampoo Anti-Virus 2016

    In addition to the expected full, quick, and custom scans for malware, Ashampoo includes a separate scan for removable devices.Three of the labs that I follow test Emsisoft Anti-Malware, and four of them include Bitdefender Antivirus Plus 2016.
  • 5300c769af79e

    Agile Analytics: 11 Ways To Get There

    Becoming more agile -- and succeeding at it -- isn't always easy given existing technology investments, constant technological evolution, and lingering cultural obstacles.No matter how agile your company is or isn't now, consider these important points.