Streaming App Meerkat Is Officially Dead

...

Meerkat's 15 minutes of fame are over: The live video-streaming app is dead.

After making a huge splash at SXSW 2015, the app has buckled under the pressure of competition from Twitter-owned Periscope and Facebook Live.

Even though Ben Rubin, CEO of Meerkat developer Life On Air, promised earlier this year that "Meerkat isn't going anywhere," he took to Twitter this weekend to deliver the bad news:

The app's Twitter account is now private, and its website now redirects visitors to Life On Air's new app Houseparty.

The news shouldn't be a huge shock. In June, we heard reports that Life On Air was shifting its focus to a "synchronous social network" Houseparty. That came after it announced in March that it would refocus and change up its business model, partly due to competition from rivals. According to The Verge, video-chat app Houseparty—which encourages young people to conduct frequent, candid conversations—now has 1 million users.

"We may have just pulled Meerkat from the app store, but it was actually six months after we launched that we made the decision to change direction," Rubin told TechCrunch, adding that the broadcasting category "wasn't breaking as a daily habit."

Rubin did not immediately respond to PCMag's request for comment.

Though Meerkat was a SXSW 2015 darling, its popularity was short-lived, as Twitter released rival Periscope shortly thereafter, and blocked Meerkat's access to its social graph. Facebook followed suit, building live streaming into its mobile app.

Life on Air last summer introduced the Cameo feature, which let users invite viewers to take over their Meerkat stream for up to 60 seconds, and announced support for select GoPro cameras for broadcasting extreme adventures. But it wasn't enough.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Pokémon GO Beta Updated With All-New Tracker System

    After yesterday’s update to the Pokémon GO app (you know, the one that brought us grass), beta testers are beginning to see what we would label as a major update for the in-game Pokémon tracking system.Revealed last night by multiple testers of the game on Twitter and reddit, Niantic has been hearing our cries.
  • 5300c769af79e

    Symantec Norton Identity Safe

    Symantec Norton Identity Safe is also available as a free, standalone product, though its features aren't precisely the same as those of the version included with the suite.You use the Norton account to manage all of your installed Norton products, not just Identity Safe; it's not the master password for Identity Safe.
  • 5300c769af79e

    IT Executive Insights & Innovation for IT Leaders

    Jessica DavisBy Senior Editor, Enterprise Apps, 4/19/2016ReadPost a Comment IBM is not a startup, and venture capital is still borrowed money., offers real-world advice on how IT leaders can cultivate the talent needed to run these crucial systems.
  • 5300c769af79e

    FCC Aims To Accelerate 5G Rollout

    Tomorrow's 5G networks will be transformational, too, but in an entirely different way.There are two major components to making 5G a reality: spectrum and technology.