Register to Vote Now Via Snapchat


Thanks to the Internet, it's now easier than ever to register to vote.

Snapchat is the latest platform to help consumers enroll in the voting process.

Users in the US who are eligible to vote (those 18 years or older) can access video ads between Stories and Discover, Mashable reports. Tap to be redirected to an in-app voter registration site powered by TurboVote.

Folks can sign up through the service to get registered, update current information, or request an absentee ballot.Snapchat TurboVote

The joint campaign—run by Snapchat and nonprofit Democracy Works—runs through Oct. 7.

"Our country's democracy thrives on participation. But you can't participate unless you register to vote," a Snapchat spokesman told Mashable. "We hope this effort amplifies our community's voice come November."

Snapchat did not immediately respond to PCMag's request for comment.

On any given day, Snapchat reaches 41 percent of all 18 to 34-year-olds in the US—the generation with traditionally low voter turnout. But video ads featuring celebrities like Dwayne Johnson, Ryan Seacrest, Jared Leto, Ciara, and Jimmy Fallon might help get their attention.

Ten-second videos encourage Snapchatters to swipe up on the app for access to; registration takes only a minute, and can be completed in English or Spanish.

If you're not into face swapping and fleeting conversations, there are other ways to prepare for this fall's election. Google recently introduced a new tool aimed at demystifying the voter registration process. Search "register to vote" or run a similar query, and the site will display a detailed state-by-state guide offering information about how to register, general requirements, and deadlines.

YouTube also has a get-out-the-vote campaign encouraging young people to visit the polls on Nov. 8. And Facebook is displaying registration reminders atop News Feeds.

Meanwhile, Spotify last week launched original audio and video series Clarify in an effort to inspire a sense of civic duty in millennials. The weekly program, hosted by former Daily Show producer Baratunde Thurston, examines "the intersection of music and key issues important to young people."

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