Amazon UK Prime Members Can Now Order in a 'Dash'

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Amazon UK customers can now order toilet roll and washing up liquid with the press of a Dash Button.

More than a year after its US launch, the push-button system is available to Prime members across the pond. Simply stick the palm-sized, Wi-Fi-connected device inside a kitchen cabinet, on your washing machine, or next to the cat's food bowl. Then, before running out of coffee, laundry detergent, or pet food, tap to automatically re-order.

A smartphone notification allows the user to amend their purchase—whether you clicked the wrong product button, changed your mind, or your kid thought it was a toy and pressed it 100 times.

The Dash button responds only to your first touch, until your order is delivered. Each button is tied to a specific product—initial UK brands include Air Wick, Ariel laundry detergent, Durex, Finish dish detergent, Gillette, Johnson's, Kleenex, Nescafé, Neutrogena, Olay, Philips, Play-Doh, Pedigree, Right Guard, and Whiskas cat food. Additional brands will be added over time, the BBC reports.

Available exclusively to Amazon Prime members, each individual device costs £4.99 ($6.56) to purchase, but the company gives back that fiver after your first button buy.

When Amazon announced its new Dash Button just ahead of April Fool's Day last year, many thought the gadget was a joke. But it was real, and is now available in the US (with more than 150 product options) and UK, as well as Austria and Germany.

In May, Amazon launched a programmable Dash Button, which requires a developer who understands Amazon Web Service architecture. Snag one of those, and you can tell the gadget to interact with pretty much any household item that's connected to the Internet.

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