Twitter Launches Promoted Stickers With Pepsi

...

Less than two months after introducing searchable stickers, Twitter wants to monetize the feature via a new partnership with Pepsi, the global launch partner for Twitter's Promoted Stickers.

Tweeters in Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, the United Arab Emirates, and the US can look for Pepsi-branded tags in the app's library.

The social network last month completed its rollout of the new sticker feature, allowing iOS and Android users to jazz up their photos with graphic lightning bolts, snowmen, cacti, watermelon, sunglasses, and other emoji.

Before posting a photo, tap the smiley-face icon at the bottom of the screen to reveal a library of stickers ranging from animals and food to technology, flags, and weather.

Like hashtags, Twitter stickers aim to make it easy for people to explore a topic of interest or join a global conversation. Any public tweet containing a sticker is searchable; just tap on an emblem to call up a timeline of messages from people around the world using the same stamp.

"Now, people around the world can all share their universal passion for Pepsi and make the brand come alive in a powerful new way on Twitter," social network COO Adam Bain said in a statement.

As part of today's launch, Pepsi will share nearly 50 custom stickers associated with its global PepsiMoji campaign. "If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation," said Brad Jakeman, president of PepsiCo Global Beverage Group.

Brands looking to interact with Twitter users are invited to design four to eight stickers to act as visual hashtags. Companies can then track their use across the platform.

Rival social networks like Snapchat and Facebook, meanwhile, have offered stickers for a while. And some users are less than thrilled with Twitter's new addition, pointing out that the social network should have first made good on another recent promise—to stop counting photos toward the 140-character limit. Others suggested the company should focus its efforts on more important changes, like letting users edit tweets.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    How To Avoid A Costly Bad Hire

    Download The cost of selecting the wrong person to hire can run into the hundreds of thousands of dollars.When you add to that the intangibles, like the potential negative impact to a company's morale and productivity, the cost of a bad hire goes up exponentially.
  • 5300c769af79e

    Nab Samsung's New Gear 360 Camera for $229

    An updated version of the Samsung Gear 360 camera goes on sale Thursday, offering better smartphone compatibility and a price that lets even casual child birthday and soccer game videographers dabble in 360-degree video.The new Gear 360, which vaguely resembles a chicken drumstick, is smaller and lighter than the globe-shaped first-generation model.
  • 5300c769af79e

    iOS 10: Siri Integrates With Third-Party Apps

    Over the past year, many enterprises have begun to collect and analyze IT security threat data thr As Apple gears up for its iOS 10 public beta in July, a select group of developers will now be able to sync up their apps with users' Siri demands.The software development kit (SDK) can also be used by automakers who want to let Siri control Apple's CarPlay apps.
  • 5300c769af79e

    Microsoft Bashes NSA Following Massive Ransomware Attacks

    Federal Express "has resumed normal operations and systems are performing as designed," said spokesperson Rae Lyn.The Ransomware attack disrupted the company's sorting operation in Memphis, Tennessee, and it waived the guarantee on deliveries due last Saturday.