IFTTT this week launched an update meant to give people more creative control over their favorite programs.
"We've worked closely with a select group of partners to add IFTTT directly into their apps," the company wrote in a blog post. "Users will be able to discover and activate IFTTT Recipes without having to leave a partner's app."
For the uninitiated, IFTTT, short for "If This, Then That," is a protocol for automating easy computing tasks. Say you're waiting for an important email: Just create an IFTTT recipe to text or call your phone when it arrives.
Previously, that process would require users to navigate outside of their email application to set up a formula. But now, folks can simply visit participating app's settings to create and trigger recipes.
Integrations with Abode (home security solution), Awair (air quality tracker), BloomSky (real-time weather monitor), Foobot (air quality tracker), Garageio (smart garage controller), LIFX (smart LED lightbulb), Qapital (banking app), Roger (chat app), Skybell (smart video doorbell), and Stack Lighting (lighting system) are already live. Automatic (vehicle suite), Emberlight (smart socket), and Ring Video Doorbell (smart video doorbell) integrations are coming soon.
All participating apps are using IFTTT's partner platform to incorporate recipes into the native program.
"Our partner platform and the power to embed IFTTT experiences is just the beginning of the value we can unlock for both developers and users," CEO Linden Tibbets said in a statement. "The rich experiences that partners can build with IFTTT are only going to get more exciting from here."
In April, Google introduced IFTTT support for its OnHub smart home router, allowing owners to push recipes to the device, for, say being alerted via text when your child's phone connects to the Wi-Fi network after they come home from school.
Smart home hub Wink Relay followed suit in June, adding integration with IFTTT, so folks can assign the Relay's two physical buttons to trigger certain actions.
For more, see An Interview With IFTTT CEO Linden Tibbets, as well as PCMag's review of IFTTT.