Zuckerberg Places Bet on Smartphone AR

...

Social media CEOs—they're just like us! Mark Zuckerberg admitted during Wednesday's earnings call that he, too, plays Pokemon Go.

"I, like everyone else, am enjoying Pokemon Go," he told analysts on the call.

But the Facebook chief is just as interested in the underlying platform as catching pocket monsters.

"The biggest thing that I think we can take away from this as we invest in augmented reality in addition to virtual reality, is that the phone is probably going to be the mainstream consumer platform," versus a glasses form factor, Zuck said.

As mobile apps like Google SkyMap and Niantic's Ingress prove, there is a demand for handheld AR programs. Wearables, meanwhile, are still not as widely accessible (and often not as affordable) as smartphones.

Facebook is reportedly planning to leverage face-swapping features it picked up in March as part of its Masquerade (MSQRD) acquisition.

"I think we're seeing this [augmented reality] in a number of places, whether it's location through Pokemon or some of the face-filter activity," Zuckerberg said, referencing MSQRD. "That's kind of a fun way to augment social experiences that you're having with someone.

It's still early for augmented reality, though, and there is plenty of room to grow.

"As people look for richer and richer ways to express themselves," the Facebook head said, "we think in the future more of that is going to be video and more of these augmented reality tools I think are going to be an important part of delivering that experience and making that fun to use and expressive as it can be."

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Uber Introduces Scheduled Rides to Let You...Schedule a Ride

    If there is one feature that Uber has desperately needed since launch, it would be the ability to schedule a ride.” Today, Uber is introducing Scheduled Rides globally.
  • 5300c769af79e

    IBM's Cloud, Analytics Investments Start Paying Off

    2 billion on July 18, beating Wall Street's revenue predictions of $20 billion but falling short of its earnings predictions of $2.The Brexit vote, which occurred a week before IBM's quarter closed, sent markets downward, but did not appear to effect IBM's results.
  • 5300c769af79e

    Hands On With Asus's Zenfone AR and Zenfone 3 Zoom

    LAS VEGAS—Augmented reality isn't quite here yet, but Asus's Zenfone AR is.And much more than Lenovo's giant Phab 2 Pro phablet, the Zenfone AR feels like what an augmented-reality phone should feel like.
  • 5300c769af79e

    Data Analytics with Hadoop: O'Reilly Ebook

    Download This book is meant as a survey of the Hadoop ecosystem and distributed computation intended to arm data scientists, statisticians, programmers, and folks who are interested in Hadoop with just enough knowledge to make them dangerous.Use this book as a guide as you dip your toes into the world of Hadoop and find the tools and techniques that interest you the most, be it Spark, Hive, Machine Learning, ETL, Relational Databases, or one of the other many topics related to cluster computing.