On-demand service Deezer is now available to all music lovers in the US.
After a 30-day trial, consumers must shell out $9.99 per month to continuing listening to favorite tracks and personalized radio stations. Unlike rival Spotify, Deezer does not offer a free tier once the trial ends.
US consumers got their first taste of Deezer in the fall of 2014, when the music-streaming program launched on the Sonos Wireless HiFi System, offering access to millions of tracks in high-definition audio.
Later that year, the French company acquired radio app Stitcher and its catalog of 35,000 radio shows from 40 countries. In 2015, Deezer also partnered with Cricket Wireless, opening its library to US mobile subscribers for the first time. Now it's open to everyone.
Though Deezer isn't a local household name like Spotify or Apple Music, it has 16 million monthly users in more than 180 countries to Apple's 13 million and Spotify's 30 million.
But behind the scenes, the Parisian corporation is going through some growing pains. As reported by TechCrunch, US CEO Tyler Goldman left the company "a few months ago," and a new North American head is due to start soon.
Deezer did not immediately respond to PCMag's request for comment.