Snapchat Patent Tips New Ad Strategy

...

A new Snapchat patent tips the use of photo recognition to serve users related filters, ads, and coupons.

The filing, published last week by the US Patent and Trademark Office, covers methods for generating and distributing content based on your images.

A tourist snapping a picture of the Empire State Building may see a King Kong filter, for instance; someone posting a photo of their steaming morning coffee could get a local coffeehouse voucher.

"There is a growing need to improve the experience associated with mobile wireless digital photography," the patent application says. "The addition of labels, drawings and other artwork … provides a compelling way for users to personalize, supplement and enhance these photographs."

And another way for Snapchat to earn some extra cash. Merchants, restaurants, even individual users would be invited to create photo filters that appear when an image meets specific criteria. A container of fries could trigger a menu overlay providing calories and price. Or a certain number of snaps in a particular diner may increase your odds at securing "celebratory graphics."

The 2015 filing, however, suggests the presentation of photo filters may require the user to perform a gesture—like swiping their phone screen. And, while the patent focuses mostly on photography, Snapchat said it may add the same feature to videos.

The company last month rolled out Snapchat Partners, an advertising API designed to expand marketing on the platform, i.e. insert third-party ads between face-swap photos and rainbow-barfing GIFs. Ads will appear "from time to time" between Stories in an effort to not interrupt the user experience. A beta program will run with 10 test partners, including Hollister, P&G, Verizon, and Warner Bros. The full Snap Ads suite is now available to advertisers, who can tap into interactive features that allow users to swipe up or down to view long-form video, access a website, read an article, or install an app.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Video: Short Clip Shows Working Galaxy Note 7 In-Hand

    August 2, the date set by Samsung for the unveiling of the Galaxy Note 7, is right around the corner.The latest is a very short clip posted to YouTube, showing someone fondling the device and pressing down on its buttons, apparently testing to make sure everything is functional.
  • 5300c769af79e

    LG V20 Specs (Official)

    The LG V20 is, of course, official and you hopefully ran through our first look video of it, but we know that more than a handful of you are probably curious about official specs.Since this is the newest V-line member from LG, you know they packed in a bunch of extra goodies that most smartphones aren’t going to have.
  • 5300c769af79e

    Google Store Opens Up Pixel and Pixel XL Orders Again, But With Some Delayed Shipping Times

    I know, that’s not exactly ground-breaking news, but Google Store orders of the Pixel XL in particular haven’t exactly been there for weeks outside of a few short pop-ups.Today, both the Pixel and Pixel XL can be ordered again from Google, though there are some wait times on the XL.
  • 5300c769af79e

    Bill Bolsters Legal Efforts of Wells Fargo Fraud Victims

    United States lawmakers last week introduced legislation to stop Wells Fargo from enforcing arbitration agreements with victims of fraud it perpetrated against them., a member of the House Financial Services Committee, introduced the Justice for Victims of Fraud Act of 2016 in their respective chambers.