BitTorrent's Spotify-Like 'Now' Service Lands on iOS

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BitTorrent Now, a Spotify-like service for music and movies from emerging artists, is now available on iOS and Apple TV.

It launched last month on Android as a "rabbit hole of on-demand songs, stories, and more," BitTorrent said. Users can browse and stream content, see what's trending, and explore by tag or genre. Sign in with Facebook, Google, or email to follow your favorite creators and get the scoop on their latest releases.

Revenue from in-app advertising is shared with the creative community.

"With BitTorrent Now, fans can find films from artists they love on their iPhone during their commute and then … stream later on the couch in front of their Apple TV," Justin Knoll, BitTorrent Bundle product manager, wrote in a blog post.

"We built BitTorrent Now to bring awesome experiences to life," the iOS app description says. "We're dedicated to sharing the world's original, experimental, and straight-up brave stories in a way that gives these creators a sustainable future for their art."

BitTorrent Now is the rebranded version of Bundles, which launched in 2013 with support from Madonna, comedian David Cross, Radiohead's Thom Yorke, and a number of lesser-known users.

Initially available for free to folks who signed up with an email address, Yorke's 2014 album Tomorrow's Modern Boxes unleashed the first pay-walled BitTorrent Bundle—an experiment that proved worthwhile when the record amassed one million downloads in its first two weeks.

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