Facebook News Feed Update Prioritizes Family, Friends


Facebook is once again updating its News Feed to ensure you don't miss stories from your favorite friends.

The social network last year similarly prioritized content posted by the people you care about. But folks are still worried that pertinent news falls through the cracks.

"For people with many connections this is particularly important, as there are a lot of stories for them to see each day," Engineering Director Lars Backstrom wrote in a blog post. So, over the coming weeks, Facebook is making over its News Feed to ensure things posted by friends and family come first.

In addition to those people you've chosen to "see first," your feed will itemize posts based on your activity: If you tend to thumbs-up your brother's photos, for example, the site will place his messages closer to the top.

On the other hand, it will know to minimize the appearance of content from people you constantly hide.

The revamped feed also ranks posts based on their news and entertainment value.

"We are not in the business of picking which issues the world should read about. We are in the business of connecting people and ideas—and matching people with the stories they find most meaningful," Adam Mosseri, vice president of New Feed product management, wrote in a separate blog post.

"We work hard to try to understand and predict what posts on Facebook you find entertaining to make sure you don't miss out on those," he continued.

The social media giant recently came under fire for allegedly suppressing conservative viewpoints in its Trending topics section. But according to Mosseri, the company does not favor "specific kinds of sources—or ideas," and welcomes a "multitude of viewpoints."

Keep an eye out for changes to the site, rolling out to all users over the coming weeks.

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