It's tough to predict where a tech company will be in five years. But Nicola Mendelsohn, vice president for Facebook EMEA (Europe, the Middle East, and Africa) gave it a shot.
Mendelsohn made a bold prediction during Fortune's Most Powerful Women International Summit in London: Facebook will soon be "definitely mobile," and "probably all video."
The company is already seeing a year-over-year decline on text and an increase in pictures and video, she told the magazine's assistant managing editor, Pattie Sellers.
"So, I think, yeah, if I was having a bet, I would say: video, video, video," Mendelsohn said.
Video has exploded on Facebook in the last year or so, and the social network dove head-first into it with the December launch of Live Video, which allows users to broadcast clips from their phone to the social network in real time. The Periscope-like program rolled out to all iPhone users in January.
The company recently beefed up its service by adding the ability to go live in Facebook groups and events, add filters, and post varied reactions as a viewer. Last month, reports tipped upcoming changes, including the option to skip ahead to the good parts of recorded videos and live stream for hours on end.
There's no telling what an all-video Facebook could look like in the future. But it will "certainly be more immersive," Mendelsohn said, tipping virtual reality and the new 360-degree images, which will "feel very commonplace."
In an era of storytelling, the executive called video "the best way to tell stories in this world, where so much information is coming at us."
Information like what time Mark Zuckerberg wakes up in the morning (6 a.m., courtesy of baby Max) and what Jerry Seinfeld eats for breakfast (three eggs).
During his first Live Q&A on Tuesday, the Facebook chief invited the actor—who was at Facebook's Menlo Park office to test the Oculus Rift and screen season eight of his show, Comedians In Cars Getting Coffee—for a real-time conversation with viewers. Just imagine: Awkward discussions about running, block parties, and meditation could be the future of your News Feed.