Sorry TV Anchors, We Like Getting Our News From Social Media

...

A recent study suggests more than half of the world's population gets their daily dose of news from social networks.

According to the 2016 Reuters Institute Digital News Report, Facebook, YouTube, and Twitter dominate the online news market, particularly among 18- to 24-year-olds.

But more than their easy access and prevalent usage, social networks have the added benefit of being free; users don't have to fork over their monthly salary to access information hidden behind a paywall.

In the US, the percentage of people paying for any online news in the last year fell from 11 percent to 9 percent, the Reuters Institute said. And in some cases, paid experiments (like the NYT Now app) reverted to free access, while other companies simply abandoned their paywalls in hopes of attracting more users.

Folks who do tap into original content, however, are increasingly inclined to block ads—at a rate of 10 percent (Japan) to 38 percent (Poland) across the world.

"The vast majority of those who have ever downloaded a blocker are using them regularly, suggesting that once downloaded people rarely go back," the Reuters Institute study said.

Only around 8 percent of smartphone users currently employ an ad blocker, but a third of respondents said they plan to install one within the next year.

Handsets are, unsurprisingly, the most popular way to consume news; computer use is falling, and tablet growth has flattened out. Television news, meanwhile, remains important—to older viewers.

Despite years of broadcasting, consumers remain resistant to online news videos: 78 percent of respondents still rely on text, which they consider quicker and more convenient (someone should tell Facebook). Besides, no one likes those pre-roll video advertisements.

"These … trends in combination are putting further severe pressure on the business models of both traditional publishers and new digital-born players—as well as changing the way in which news is packaged and distributed," Reuters Institute research associate Nic Newman said in the report.

"Almost everywhere we see the further adoption of online platforms and devices for news—largely as a supplement to broadcast but often at the expense of print," he added.

This year's study is based on a survey of more than 50,000 online news consumers in 26 countries.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Twitter Relaxes 140-Character Rules

    Expressing yourself fully in 140 characters on Twitter can be challenging, especially if photos, GIFs, videos, polls, and usernames are eating up valuable space.As expected, upcoming changes mean that usernames and media attachments won't count toward your 140-character Twitter limit.
  • 5300c769af79e

    Chase Mobile App Updated With Fingerprint Support

    The Chase Mobile banking application received an update this week, bringing support for many to use their smartphone’s built-in fingerprint reader to log into the app, instead of using a name and password.While this news will be glorious for quite a few, Chase details on the app listing that not all fingerprint readers are support, and users will need to be on Android 6.
  • 5300c769af79e

    League of Angels -Fire Raiders 1.9.22.7 | Download Apps For Free

    League of Angels -Fire Raiders - Popular Roleplaying shooter in the style of wall to wall.Learn spells magic, recruit fresh fighters available to improve, equip and Evolves!
  • 5300c769af79e

    Google I/O Hopefuls Are Beginning to Receive Confirmation Emails

    Anyway, as the headline states, confirmation emails for those who entered for a chance to attend Google I/O 2017 are rolling out, which means, go check your inbox!edu email address, then its $300+), meaning there’s plenty of people who probably didn’t even bother.