Where text and emoji fail, video can shine: Facebook users can now upload videos as comments and replies on posts.
The feature emerged at a February Hackathon, and is now available worldwide. "We wanted [to] enable more engaging and immersive conversations," Facebook Groups team member Bob Baldwin wrote in a blog post.
Baldwin, who was part of the original hacking team that created video comments, refined and stabilized the side project, which launched internationally on Thursday. Users across the world now have access to a suite of multimedia features within comments, including links, photos, stickers, emoji, and video.
Look for the camera icon next to the comment field on the desktop and mobile sites or iOS and Android apps; the latest update lets you click to record a new video or upload a saved clip. Judging by the written and visual responses to Baldwin's post, people are eager to take advantage of it.
Facebook users can already broadcast live videos. In April, the company beefed up its service by including the ability to go live in groups and events, add filters to streams, and post varied reactions as a viewer.
If you're looking for a tech-related Facebook Live stream, be sure to watch PCMag's Random Access, where we discuss the top news of the day and show off the latest gadgets in our labs each morning at 10 a.m. ET. Today's episode is embedded below.