New Minecraft Rules Curb In-Game Promotions


Minecraft has morphed from simple sandbox video game to thriving digital ecosystem, where real-world companies conduct business in 8-bit form.

But developer Mojang is putting an end to that practice with an updated set of guidelines.

The game has become so popular, Creative Communications Director Owen Hill said, that it is now "a viable place for companies to advertise unrelated products or for organizations to promote their causes."

Moving forward, ad agencies, corporations, non-profits, and politicians are banned from hawking their own brand, or hiring someone else to do it.

Basically squashing all unofficial sponsorship opportunities, the new rules state that companies cannot build a server that endorses a particular product or service—i.e. Applebee's shouldn't release a mod featuring the restaurant built out of Minecraft bricks.

Similar restrictions apply to movie and television studios: Hollywood can't advertise fictional worlds by building a map or mod. And don't even think about making an official trailer out of gameplay footage, Mojang said.

The company, however, is quick to point out that these regulations apply primarily to ad agencies and corporations. Fans of a particular restaurant, movie, TV series, etc., are still free to build things in Minecraft that represent or celebrate them—as long as you're not trying to promote a specific cause.

"We want to empower our community to make money from their creativity, but we're not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server," Hill wrote in a blog post. "That doesn't feel right, or more importantly, fun."

For more details, read the new rules in the "Building Promotions with Minecraft" section of the Commercial Usage Guidelines.

0 Comment

Leave a Reply

Captcha image


  • 5300c769af79e

    The Show: Episode 127 - Catching Up on Home

    On today’s episode of the Droid Life Show, we’ll catch up on the past couple of weeks of Android news, including our Google Home review, the OnePlus 3T, a big Pixel update, Motorola’s plans for Mods and a new 360, DIRECTV NOW, Nougat updates galore, and even start preparing for CES.Join us live at 1:00PM Pacific (4:00PM Eastern) for the fun.
  • 5300c769af79e

    Google's Cloud Lets You Bring Your Own Encryption Keys

    Now Google's cloud platform is offers the option.After more than a year of beta testing, Google Cloud Platform now officially supports customer-supplied encryption keys (CSEK) for Compute Engine, the company's infrastructure-as-a-service offering.
  • 5300c769af79e

    FCC Moves to Open 5G Floodgates

    The FCC will consider making new bands of licensed and unlicensed radio spectrum available for 5G data networks, Chairman Tom Wheeler announced today.His proposal would allow 5G communications to operate in a 14GHz unlicensed band, in addition to opening up some licensed high-frequency spectrum in blocks of 200MHz.
  • 5300c769af79e

    Awesome tech you can’t buy yet: 4WD skateboards, robochess, a cheap CNC mill

    Instead of using rails, the Maslow CNC uses gravity and a pair of roller chains to move around the cutting surface.Square Off — Automated, app-enabled chess board Sure, you can already play chess with someone across the country using an app.