New Minecraft Rules Curb In-Game Promotions


Minecraft has morphed from simple sandbox video game to thriving digital ecosystem, where real-world companies conduct business in 8-bit form.

But developer Mojang is putting an end to that practice with an updated set of guidelines.

The game has become so popular, Creative Communications Director Owen Hill said, that it is now "a viable place for companies to advertise unrelated products or for organizations to promote their causes."

Moving forward, ad agencies, corporations, non-profits, and politicians are banned from hawking their own brand, or hiring someone else to do it.

Basically squashing all unofficial sponsorship opportunities, the new rules state that companies cannot build a server that endorses a particular product or service—i.e. Applebee's shouldn't release a mod featuring the restaurant built out of Minecraft bricks.

Similar restrictions apply to movie and television studios: Hollywood can't advertise fictional worlds by building a map or mod. And don't even think about making an official trailer out of gameplay footage, Mojang said.

The company, however, is quick to point out that these regulations apply primarily to ad agencies and corporations. Fans of a particular restaurant, movie, TV series, etc., are still free to build things in Minecraft that represent or celebrate them—as long as you're not trying to promote a specific cause.

"We want to empower our community to make money from their creativity, but we're not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server," Hill wrote in a blog post. "That doesn't feel right, or more importantly, fun."

For more details, read the new rules in the "Building Promotions with Minecraft" section of the Commercial Usage Guidelines.

0 Comment

Leave a Reply

Captcha image


  • 5300c769af79e

    Leveraging open source pcap software for robust, cost-effective security solutions

    Download One crucial element in any security solution is the ability to capture and monitor traffic in real time to provide visibility and insight into attempts to breach networked systems.Napatech provides the ideal support for this capability with its Network Acceleration Card (NAC).
  • 5300c769af79e

    IT Strategy News, Analysis, & Advice

    Jessica DavisBy Senior Editor, Enterprise Apps, 4/19/2016ReadPost a Comment IBM is not a startup, and venture capital is still borrowed money., offers real-world advice on how IT leaders can cultivate the talent needed to run these crucial systems.
  • 5300c769af79e

    AWS IoT Button Lets Devs Customize In The Cloud

    A physical expression of the patented "1-Click" online buying button that helped Amazon become successful, the Dash Button also looks like it will become financially meaningful to the company.On May 12, the company released the Amazon IoT Button, a programmable version of the Dash Button, to complement its AWS IoT service.
  • 5300c769af79e

    Sony plans to launch more than 5 mobile games by 2018

    With the PlayStation Vita not exactly turning into the runaway success Sony had hoped for, the company is looking to other devices to put its games into players’ pockets.The company began this practice back in March following a restructuring that turned Sony Computer Entertainment into Sony Interactive Entertainment.