Ads Coming to Google Maps

...

In what was probably an inevitable move, ads are coming to Google Maps.

In a longer blog post about its AdWords platform, Google announced that it is "experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them."

Google teased "promoted pins for nearby coffee shops, gas stations, or lunch spots" along a route. Maps is also "adding new features like special offers and the ability to browse product inventory." A screenshot, for example, showed a Walgreens on a map with a card that offered $3 off contact solution.

Search ads can appear on the desktop or mobile version of Maps, Google says. On the desktop, if you searched for a coffee shop or pharmacy nearby, the results might show an ad-supported result first, designated by a purple "Ad" badge (above)

"People's online and offline worlds are colliding—whether you're researching restaurant ideas for dinner on Friday night or looking for a store that sells rain boots in your size," wrote Sridhar Ramaswamy, senior vice president of Google ads and commerce.

Last week, Google announced the addition of shopping ads to Image Search. So when a person looks up photos of, say, a sofa, Google will display relevant promos from its partners.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Mobile Business News, Analysis, & Advice

    Representatives heard from Apple's top lawyers, as well as law enforcement.Michelle MaistoBy Freelance Writer, 4/20/2016ReadPost a Comment "It is easy to call on Congress to take on an issue -- but you better be prepared.
  • 5300c769af79e

    Square Contactless + Chip Card Reader

    Fortunately, the new Square Contactless + Chip Card Reader has the future-proof features those businesses need.Compare Similar ProductsCompare Square Chip Card Reader %displayPrice% PayAnywhere %displayPrice% PayPal (for Android) %displayPrice% Venmo %displayPrice% Square Cash %displayPrice% Android Pay %displayPrice% Apple Pay %displayPrice% Samsung Pay %displayPrice% QuickBooks GoPayment %displayPrice% Menusoft Systems Digital Dining %displayPrice% Action Systems Restaurant Manager %displayPrice% Revention POS %displayPrice% Posera Maitre'D POS %displayPrice% PAR Brink POS %displayPrice% Aldelo POS Pro %displayPrice% Getting StartedTo use the $49 Square Contactless + Chip Card Reader you must first download the free Square app for your phone or tablet and then pair your device to the reader via Bluetooth.
  • 5300c769af79e

    Pushbullet Lets You Reply to Allo Messages From PC

    One of the reasons we find it impossible to even consider using Google’s Allo is the lack of a desktop experience.While Google takes its time deciding whether or not to ever offer a desktop experience, Pushbullet has stepped up to give us a solution.
  • 5300c769af79e

    Cyber Monday Deal: Take Extra 15% Off Almost Everything at Target

    It’s Cyber Monday, the online binge-shopping day that follows Black Friday weekend, in case you hadn’t realized.One to consider is Target’s extra 15% off “everything” deal that is live both in store and online.