Ads Coming to Google Maps

...

In what was probably an inevitable move, ads are coming to Google Maps.

In a longer blog post about its AdWords platform, Google announced that it is "experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them."

Google teased "promoted pins for nearby coffee shops, gas stations, or lunch spots" along a route. Maps is also "adding new features like special offers and the ability to browse product inventory." A screenshot, for example, showed a Walgreens on a map with a card that offered $3 off contact solution.

Search ads can appear on the desktop or mobile version of Maps, Google says. On the desktop, if you searched for a coffee shop or pharmacy nearby, the results might show an ad-supported result first, designated by a purple "Ad" badge (above)

"People's online and offline worlds are colliding—whether you're researching restaurant ideas for dinner on Friday night or looking for a store that sells rain boots in your size," wrote Sridhar Ramaswamy, senior vice president of Google ads and commerce.

Last week, Google announced the addition of shopping ads to Image Search. So when a person looks up photos of, say, a sofa, Google will display relevant promos from its partners.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Most Underrated Galaxy S8 Launch Happening: Death of MicroUSB

    Alright, so it won’t be a full death, because there are thousands and thousands of gadgets that still sport microUSB ports, but when the Galaxy S8 and Galaxy S8 Plus are announced next month at an event in New York City, we’ll welcome in the official era of USB Type-C.You might be thinking, “Ummm, Kellen, almost every phone last year launched with USB Type-C, so why does the Galaxy S8 get credit?
  • 5300c769af79e

    This LG G6 3rd-Party Concept Clip is Nice

    With unveiling reported to be scheduled for MWC, we are getting mighty close to the G6 from LG.In a video posted to YouTube by DBS Designing, a concept artist provides their take on what we should expect to see from LG in 2017.
  • 5300c769af79e

    Does Trump Really Write All of His Tweets?

    A data scientist who analyzed Republican presidential candidate Donald Trump's Twitter account appears to have confirmed this week that Trump only writes some of the tweets himself.Using Twitter's API and a few lines of R code, David Robinson broke down the tweets from @realDonaldTrump into two categories.
  • 5300c769af79e

    Unfortunately, the G5 isn’t getting enough help from its Friends

    The LG G5 is a modular phone.They’re also, potentially at least, reasons to go out and buy the G5 over any other smartphone.