Report: EU Wants to Make Sure Netflix Doesn't Ignore European Shows


Movies and TV shows from Hollywood are global sensations, but the EU is concerned that US-made content might dominate streaming and on-demand services a bit too much.

As Reuters reports, the European Commission reportedly wants to revamp broadcasting rules in a move that would require services like Netflix and Amazon Prime Video to ensure that at least 20 percent of their catalog is from European content creators.

The overhaul would also allow member states to require streaming services operating outside their country to fund local productions. Additionally, video services like YouTube might have to put in place stricter age controls, Reuters says.

The EU already requires on-demand services to showcase European works, Reuters says, but it doesn't specify how much of that content should come from Europe. Amidst reports of the 20 percent cap, other countries have taken it upon themselves to impose their own quotas, like France, which put it at 60 percent.

Reuters points to an EU-commissioned study that found local productions currently account for 27 percent of films shown on streaming services; 21 percent on Netflix specifically.

Netflix has been cracking down on people using VPN services to watch movies and TV otherwise unavailable in their region. Earlier this year, the company blocked some Aussies accessing content only available in the US, and did the same last month in Canada.

The EU, Netflix, and Amazon did not immediately respond to PCMag's request for comment.

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