Opera's Built-In Ad Blocking Goes Live


Opera's native ad-blocking technology is now available in the Opera desktop browser and Opera Mini mobile apps.

The feature can speed website load times as much as 89 percent, and provides a 45 percent faster browsing experience than third-party ad blockers—no extensions or plug-ins needed.

Desktop users can opt into the ad-blocking tech via the shield icon in the address bar. Tap to activate or deactivate; it will turn blue when in use. Once you've disabled ad blocking on a website, it is added to an exception list, which can be managed from Opera's settings. There, you can also check out how many ads you've blocked on a page and overall, and benchmark speeds with and without advertisements.

Opera Mini users can visit the "O" menu in their app, tap the data-savings summary, and toggle "Block ads" on or off. On iOS, the feature is available in Opera Turbo mode; it works in Opera Turbo and data-saving modes on Android.

"Growing demand for ad-blocking tools tells us that the current approach to advertising is damaging user's online experiences," Krystian Kolondra, senior vice president and head of Opera for computers, said in March. "It interrupts your Web surfing, slows down your browser, and, at Opera, we want to fix it."

To celebrate today's expansion of its built-in ad-blocking, the company is hosting a giveaway on Twitter: Users can enter by sending screenshots of their Opera browsing speeds to @Opera.

Adblock Plus took a similar step last year with the introduction of Adblock Browser for Android, which promises to block intrusive ads and save battery life. Asus followed suit in December, announcing plans to bake Adblock Plus into all iterations of its mobile browser this year.

Samsung, meanwhile, added support for ad-blocking technology on its Android browser; the first app to take advantage was Adblock Fast. Promising fewer distractions while surfing the mobile Web, Adblock Fast was promptly removed from, then returned to, the Google Play store last month.

0 Comment

Leave a Reply

Captcha image


  • 5300c769af79e

    Senators: So, Is Trump Using a Secure Phone or Not?

    Two Senate Democrats are asking the Department of Defense for more details about the security of President Trump's smartphone.Prior to Trump's inauguration, the New York Times reported that Trump traded in his Android phone for a secure, encrypted device approved by the Secret Service; the Associated Press reported the same thing.
  • 5300c769af79e

    LG Confirms V30 Name and Display, Teases Camera

    That is not a surprise, but hey, who doesn’t love a good early confirmation?Along with the name drop, LG made sure we knew that the V30 is the phone they revealed last week, the one that has the 6-inch POLED FullVision display with an 18:9 ratio and curved edges.
  • 5300c769af79e

    Google's Cloud Lets You Bring Your Own Encryption Keys

    Now Google's cloud platform is offers the option.After more than a year of beta testing, Google Cloud Platform now officially supports customer-supplied encryption keys (CSEK) for Compute Engine, the company's infrastructure-as-a-service offering.
  • 5300c769af79e

    And the Winners of the 2017 Google Play Awards Are...

    Last at Google I/O, Google revealed the winners of this year’s Google Play Awards.They chose 12 apps and games that “give their fans delightful and memorable experiences,” but also that captured the “imagination” of Google.