Opera's Built-In Ad Blocking Goes Live

...

Opera's native ad-blocking technology is now available in the Opera desktop browser and Opera Mini mobile apps.

The feature can speed website load times as much as 89 percent, and provides a 45 percent faster browsing experience than third-party ad blockers—no extensions or plug-ins needed.

Desktop users can opt into the ad-blocking tech via the shield icon in the address bar. Tap to activate or deactivate; it will turn blue when in use. Once you've disabled ad blocking on a website, it is added to an exception list, which can be managed from Opera's settings. There, you can also check out how many ads you've blocked on a page and overall, and benchmark speeds with and without advertisements.

Opera Mini users can visit the "O" menu in their app, tap the data-savings summary, and toggle "Block ads" on or off. On iOS, the feature is available in Opera Turbo mode; it works in Opera Turbo and data-saving modes on Android.

"Growing demand for ad-blocking tools tells us that the current approach to advertising is damaging user's online experiences," Krystian Kolondra, senior vice president and head of Opera for computers, said in March. "It interrupts your Web surfing, slows down your browser, and, at Opera, we want to fix it."

To celebrate today's expansion of its built-in ad-blocking, the company is hosting a giveaway on Twitter: Users can enter by sending screenshots of their Opera browsing speeds to @Opera.

Adblock Plus took a similar step last year with the introduction of Adblock Browser for Android, which promises to block intrusive ads and save battery life. Asus followed suit in December, announcing plans to bake Adblock Plus into all iterations of its mobile browser this year.

Samsung, meanwhile, added support for ad-blocking technology on its Android browser; the first app to take advantage was Adblock Fast. Promising fewer distractions while surfing the mobile Web, Adblock Fast was promptly removed from, then returned to, the Google Play store last month.

Categories
GAMES
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Jelly Is the World's Smallest 4G Smartphone

    That push comes from the smartphone manufacturers and the mobile networks, both of which want more of your cash.This is probably the first time you're hearing about Jelly as it's being offered through Kickstarter by Unihertz.
  • 5300c769af79e

    Blizzard Hearthstone: Heroes of Warcraft (for iPad)

    But on a recent Saturday morning, I played six hours of Blizzard Hearthstone: Heroes of Warcraft, and I have absolutely no regrets.Compare Similar ProductsCompare D&D Lords of Waterdeep (for iPad) %displayPrice% Pocket Mortys (for iPad) %displayPrice% Forbidden Island (for iPad) %displayPrice% Octodad: Dadliest Catch (for iPad) %displayPrice% Lara Croft GO (for iPad) %displayPrice% Pac-Man 256 (for iPad) %displayPrice% Spider: Rite of the Shrouded Moon (for iPad) %displayPrice% Race the Sun (for iPad) %displayPrice% Her Story (for iPad) %displayPrice% Transistor (for iPad) %displayPrice% You Meet at an Inn.
  • 5300c769af79e

    Samsung Galaxy S7 Active (AT&T)

    The Samsung Galaxy S7 Active isn't just a Galaxy S7 in rugged clothing.Compare Similar ProductsCompare Samsung Galaxy S7 (Verizon Wireless) %displayPrice% Samsung Galaxy S7 Edge (Verizon Wireless) %displayPrice% Sonim XP7 (Unlocked) %displayPrice% Sonim XP6 (AT&T) %displayPrice% Kyocera DuraForce XD (AT&T) %displayPrice% Caterpillar Cat S40 (Unlocked) %displayPrice% Samsung Galaxy S7 Edge (Verizon Wireless) %displayPrice% Kyocera DuraForce (AT&T) %displayPrice% Design and FeaturesWhen it comes to rugged phones, you need to be prepared to make a bit of a compromise in the design department.
  • 5300c769af79e

    Miercom Report on Behavioral Detection of Threats and Data Loss

    Download The iboss Platform was tested at Miercom Labs for efficacy in behavioral data loss prevention and earned the Miercom Certified Secure designation.The test found that iboss' exclusive behavioral approaches were able to detect more active and complex threats that normally go undetected, and stopped the extraction of sensitive data like credit cards and phone numbers.