Biz Stone Tries Again With Jelly Q&A Start-Up

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Biz Stone is not a quitter. (Except that one time he quit Twitter.) The serial co-founder is trying again with his failed Jelly social network.

Introduced in early 2014, the original app let people ask questions of Facebook and Twitter friends. Users could, for example, take a photo of a plant and ask what species it is, or post a snapshot of a restaurant and ask what's good; the post was visible inside the Jelly app for folks to answer. But people weren't ready for Stone's Jelly, and the program fizzled out.

Now, Jelly is back, and selling itself as "the only search engine in the world with an attitude, an opinion, and the experience of people to back it all up."

"Only Jelly can say you asked the wrong question. Only Jelly can give you answers you wanted but didn't think to ask. Only Jelly will deliver a thoughtful answer to your anonymous question," Stone writes in a blog post. "This is all because Jelly is humanity plus technology."

The app does use "a bit" of artificial intelligence, the creator said, tipping a routing algorithm that helps ensure your questions get to the right people who can answer them.

Following a closed beta, Jelly is now available in the App Store and on the Web. Create an account for faster access to answers, or just bookmark your question and check back for responses. Or just explore topics—restaurants, travel, health, relationships, etc.—for information on making organic peanut butter or the right software for music sampling.

"Getting answers to questions is, and always has been, central to living our lives," Stone writes. "Jelly takes out the middleman—results—and answers questions directly. Technology should get out of your way so you can decide how to live your life."

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