Report: All Future Lenovo Handsets Will Carry 'Moto' Branding


Detailed in a recent report out of China, Lenovo will cease the use of its own branding on all future handsets. Instead, it will lean on its Moto brand, hopefully putting the 2014 acquisition to good use. This news follows a previous report from May, where Lenovo admitted that the purchase of Motorola has not been meeting expectations. 

In addition to the branding change we will see, it is reported that the company is switching up mobile executives, replacing Xudong Chen as co-president and SVP of Lenovo’s Mobile Business Group in China, with Gina Qiao, formerly SVP of human resources. Even though Qiao carries a HR title currently, she was once the company’s chief strategy officer, as well as head of marketing.

Now, whether the killing of Lenovo branding means the death of names like “Phab” and “Vibe,” we are still not sure. The report lacks many details to know exactly what Lenovo intends to do with its own lineup of devices, but from our standpoint, it’s good to see Lenovo putting more interest into Moto.

After all, it’s the company that delivered the original DROID devices, Moto 360, and Moto X. We don’t want to see it fade away anytime too soon.

0 Comment

Leave a Reply

Captcha image


  • 5300c769af79e

    Yahoo Publishes National Security Letter Details

    NSLs allowed the FBI to demand data about a company's users without judicial review, and the companies that received them had to remain silent.There's been some back and forth over whether they are constitutional or not.
  • 5300c769af79e

    Microsoft Seeks Global Cybersecurity Accord

    Seventy four percent of the world's businesses expect to be hacked every year, with the economic losses from cybercrime averaging US$3 trillion per year, according to Microsoft.While cyberattacks in 2015 involved nation-states going after companies' intellectual property, attacks in 2016 targeted various Democratic party and government institutions in the U.
  • 5300c769af79e

    Google Maps Gains WiFi-Only Mode, Transit Alerts

    They are empowered People will soon be able to put Google Maps into WiFi mode in order to cut down on cellular data use.In addition to a new data-saving WiFi mode, Maps gains the ability to set specific alerts for mass transit delays.
  • 5300c769af79e

    Americans Don't Care About Nokia

    The most talked-about brands of Mobile World Congress are almost entirely irrelevant to Americans.During the world's biggest mobile conference, everybody was super excited about the Nokia 3310.