AT&T to Legacy Unlimited Customers: $5 More, Please

...

After going seven years without a price increase, AT&T subscribers who are grandfathered into AT&T's unlimited data plan had to fork over an additional $5 per month starting last February. Now they'll have to do it again.

AT&T is raising the price of its unlimited data plans, which are no longer available to new customers, by $5 per month starting in March, according to DSL Reports.

The change increases monthly data rates to $40. Coming one year after the first price hike, it signals that AT&T intends to use regular price hikes to encourage legacy customers to switch to one of its current Mobile Share Advantage plans with data caps. There's also an unlimited plan introduced last year, but it's only for customers who also subscribe to DirecTV.

"Our Mobile Share Advantage plans and our AT&T Unlimited Plan provide several benefits that our legacy unlimited plan doesn't," AT&T told PCMag. "If you have a legacy unlimited data plan, you can keep it; however, beginning in March 2017, it will increase by $5 per month."

Unlimited, meanwhile, is not truly unlimited. Like many of its rivals, AT&T throttles users if they use more than 22GB of data in a billing cycle. That's a big enough cap that all but the most data-hungry customers won't notice it, but then again, those data fiends are precisely the type of customers who would want an unlimited plan.

AT&T's push to curb high data use comes as Verizon is doing the same thing. Verizon last week announced that people who average 200GB a month will be pushed off its unlimited tier. Verizon is offering those subscribers an ultimatum: move to a limited plan by Feb. 16, or get disconnected and switch to a different provider.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Timely Little Google Play Pop-Up Tells Users That "The Force Awakens" is Available for Rent

    Anyone else seeing these cute little pop-ups inside Google Play with a notice that “The Force Awakens” is available for rent?Of course, the timing makes sense since today is May the 4th, aka Star Wars Day, but Google could do this for other movies, TV shows, or apps, presumably.
  • 5300c769af79e

    Lifehacks for Network Techs Guide

    Download Empower yourself with our new network tech lifehack.Download our guide and learn:*How to treat slow or disrupted connections*When to blame the ISP*A quick and easy way to troubleshoot PoE*The best prevention strategies*How to connect with management for speedier troubleshooting*How to take advantage of existing data
  • 5300c769af79e

    Report: Microsoft Opening Windows 10 Ebook Store

    Readers can simply visit the dedicated section to buy books "from a range of different publishers and authors," the tech blog said.Folks can browse through new books, staff picks, and featured stories (like film and television tie-ins Hidden Figures and A Series of Unfortunate Events).
  • 5300c769af79e

    BI On Hadoop Success: 7 Things To Know

    Get data privacy for your organization by understanding the risks to your company and customers wh When enterprises implement Hadoop, their top use-case was found to be business intelligence (BI).Now a new benchmark study shows which Hadoop ecosystem tools are best for particular types of BI queries.