LeEco's Phone Future May Lie With DirecTV

...

LAS VEGAS—Chinese conglomerate LeEco has a lot of products at CES: the LeSee electric car, a 120-inch TV, two smart bikes, and a prototype drone. But its biggest challenge in the US may be in phones, where it has released two unlocked phones, the Le Pro 3 and Le S3, to a slightly perplexed reaction among reviewers.

"One of the things I'd like to emphasize is that it's not a race," LeEco global product marketing head Kenny Mathers said. "It's obviously something that needs to build over time."

And so, LeEco is listening, learning, and building relationships. The company is known as the "Netflix of China," and video content is front and center on its phones. But in the US so far, that content hasn't been very compelling. That may change with the company's new DirecTV partnership, announced at the end of November.

"We're absolutely going to double down on that relationship with AT&T," Mathers said. He demurred when asked if AT&T (DirecTV's owner) would sell the phones directly, though, saying instead that LeEco is expanding distribution and talking to multiple carriers.

"You're going to see deeper integration and eventually a deeper relationship on the retail side as well," LeEco communications GM Teri Daley hinted. More details will come later this year, she said.

The idea of a "DirecTV phone," which integrates DirecTV Now tightly and may be given away or sold at a deep discount with service, is floating out there. Mathers and Daley didn't bite, but neither did they shoot down the idea.

The company is also streamlining its software for a cleaner experience. "In the next generation of devices, you're going to see the right experience. There's four different ways to see content on the phone, and we need one, maybe two at the most," Daley said.

"We will be pushing software updates that will clean up our experience," Mathers added.

Coolpad, which LeEco recently acquired a controlling interest in, could become the company's "fighter brand," targeting low-end smartphones at Cricket, MetroPCS, and other prepaid markets, Mathers said. For what it's worth, Mathers and Daley said that LeEco does not own Coolpad, but I have a stack of Coolpad press materials that say it's "Coolpad, a LeEco company" and explain how it's integrating with LeEco. Coolpad products are also being shown in LeEco's booth.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Download Apps For Free: Search results for icon

    2) {I hide AppLock icon, how to open AppLock now} There are two ways to open it: enter #password in your dial pad, and tap call button to open AppLock.4) How to uninstall AppLock?
  • 5300c769af79e

    Samsung Seeds Invites to IFA Event, Teases New Gear Watches

    The time and place has been set for Samsung’s next announcement, this time at IFA on September 1.Given the hands of a watch imagery used on the invite itself, we expect Samsung to show off its next generation of Gear smartwatches, and the timing seems about right.
  • 5300c769af79e

    Samsung S Health Updates to V5.0, Gets More Social

    In the last update to Samsung’s S Health, the company pushed out leaderboards and challenges, hoping to make the fitness app more robust and social.0 is taking social to another level by reorganizing the app to some degree and putting forth a section called “Together” that features dedicated social features.
  • 5300c769af79e

    AWS Unveils Chime Conferencing Service

    Companies just have to download the app; they don't need to make upfront investments in hardware or software.Participants click a button on the Chime app to join a meeting instead of dialing a number then entering a PIN.