TCL Teases First BlackBerry-Branded Smartphones

...

Chinese electronics giant TCL teased its first BlackBerry-branded phones Thursday, in a bid to win a bigger share of the US premium smartphone market.

BlackBerry scaled the heights of smartphone quality and innovation a decade ago, only to be dethroned by Apple's iPhone. The Canadian company announced in September that it would shutter its smartphone division, but word came earlier this month that it would license its name to TCL.

Perhaps hoping to generate buzz through secrecy, TCL remained mostly quiet about its plans for BlackBerry-branded phones. The company isn't giving up many more details with today's announcement, which only mentions that it will unveil new BlackBerry phones at the Consumer Electronics Show (CES) in Las Vegas next month as a compliment to the company's current device lineup.

"We'll unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio," TCL North America President Steve Cistulli said in a statement.

BlackBerry and TCL previously teamed up on two BlackBerry-branded Android handsets: the DTEK50 and DTEK60. The current licensing agreement will see BlackBerry continue to develop its security and software products—including self-driving cars—while TCL will sell new BlackBerry-branded devices.

The agreement is also a sign that TCL wants to take on Samsung and Apple in North America. It's currently the fourth-largest handset manufacturer in North America, but it wants to become a "tier one portfolio brand," according to Thursday's announcement.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Buy Things Directly From Instagram

    Next week, 20 US-based retail brands—including Kate Spade, JackThreads, and Warby Parker—will start posting interactive photos to Instagram that let followers tap through and buy the items featured in the image.Each image will feature a "tap to view" callout in the lower left-hand side; tap it to reveal the name and price of the products featured in the photo (Instagram supports up to five tags).
  • 5300c769af79e

    Robot Stingray Moves To The Beat Of A Rat's Heart

    Join us on Tuesday, July 12, at 2 pm (EDT) when All Analytics Radio hosts a discussion on the chan A tiny robotic stingray powered by light-activated rat heart muscle cells could help advance artificial heart research.The ray is constructed with a gold skeleton covered by a pliable polymer embedded with cardiomyocytes (cardiac muscle cells).
  • 5300c769af79e

    The Dangers Of Phishing: Help Employees Avoid The Lure Of Cybercrime

    Download Phishing, which targets employees through fraudulent emails with the intent of getting at sensitive corporate data, is one of the biggest threats to corporate IT security.In fact, Kaspersky Lab's own research shows that in the aftermath of a phishing attack, professional services are usually required to restore normal service, leading to costly budget overruns.
  • 5300c769af79e

    Job Hunt on LinkedIn Without Tipping Off Your Current Boss

    Visit the "Preferences" tab on the LinkedIn Jobs home page to toggle on the feature.As an added precaution, LinkedIn will hide recruiters at your company, as well as any head hunters affiliated with it.