Fitbit might buy Pebble for its tech, and shut it down

...

Pebble, the brand which introduced the concept of the modern smartwatch to many people, may be purchased by Fitbit, a brand synonymous with fitness trackers. While Pebble has completed several highly successful Kickstarter campaigns, and raised outside investment, it has been struggling financially, which opens the door for Fitbit to grab itself a bargain.

The rumor is, according to the Financial Times, Pebble CEO Eric Migicovsky had a figure of $200 million in mind for Pebble, but Fitbit has other ideas. Speaking to four anonymous sources said to be familiar with the negotiations, Fitbit will pay considerably less than this, and although the exact amount isn’t stated by the FT, sources told TechCrunch it may be in the region of $40 million. This would “barely cover their debts,” said the anonymous source. How close is a deal? The talks are described as being in the advanced stages, but have not reached a conclusion, which means they could still fall through.

Fitbit knows plenty about wearable technology, and has recently launched a smartwatch of its own, the love-it-or-hate-it Blaze. However, its interest in Pebble apparently centers around PebbleOS, the software installed on Pebble’s devices. It’s compatible with both iOS and Android, and has a packed app store featuring a massive choice of watch faces, apps and games. Version 4.3 of PebbleOS was recently launched, bringing speed and usability improvements to the platform.

This preference for its software and intellectual property isn’t good news for Pebble fans, because reports say that if Fitbit does take on Pebble, it may intend to wind down the hardware side of the business. Pebble laid off 25 percent of its staff back in March, signaling times were hard, but Fitbit hasn’t had the best of years either. In January, its stock price fell by a 35 percent in a week.

At the time of writing there have been no official statements from either company, and the above is based on information from anonymous sources.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Any car can rock Android Auto or CarPlay with Pioneer’s latest in-dash receivers

    The entry-level $400 deck sports CarPlay and upgraded sound, as well as a new single-DIN option for those with classic cars and exotic sports cars.And with more widespread legislation on the way, Apple’s CarPlay and Android Auto are becoming increasingly valuable tools for staying connected while on the road.
  • 5300c769af79e

    G Data Total Security 2017

    Compare Similar ProductsCompare Kaspersky Total Security (2017) %displayPrice% Bitdefender Total Security 2017 %displayPrice% Webroot SecureAnywhere Internet Security Complete %displayPrice% McAfee Total Protection (2017) %displayPrice% Trend Micro Maximum Security (2017) %displayPrice% Comodo Internet Security Complete 8 %displayPrice% McAfee Internet Security (2017) %displayPrice% Symantec Norton Security Deluxe (2017) %displayPrice% McAfee LiveSafe (2017) %displayPrice% Symantec Norton Security Premium (2017) %displayPrice% Bitdefender Internet Security 2017 %displayPrice% Kaspersky Internet Security (2017) %displayPrice% Trend Micro Internet Security (2017) %displayPrice% Webroot SecureAnywhere Internet Security Plus (2016) %displayPrice% That's not to say this is the best deal for a mega-suite.In addition, where their advanced feature sets overlap G Data's, they just work better.
  • 5300c769af79e

    Commerce Dept Signs Up Private Sector IT Partners

    An equally important goal is to find better ways to provide data to the private sector in order to enhance economic activity.The federal government collects an enormous amount of useful data, including weather and climate statistics; U.
  • 5300c769af79e

    RunIQ From New Balance to Receive Android Wear 2.0 This Week

    More Android Wear 2.0 news this glorious Monday, with New Balance also confirming that the RunIQ smartwatch will receive the update no later than April 14 (later this week).