Google Search Indexing To Go Mobile-First

...

In this eye-opening webinar, top experts on phishing and social engineering will discuss the motiv

In an announcement that could have far-ranging implications for websites of all sizes, Google said that it would place even more emphasis on mobile search, especially in the ways the company's algorithm ranks sites.

Google has announced a shift to its search index that could have significant consequences for websites of all sizes.

The Nov. 4 blog post, "Mobile-Indexing First," is the latest effort by the search giant to adjust its search algorithm to a world where more people are searching through their smartphones rather than traditional PCs, such as desktops and laptops.

"To make our results more useful, we've begun experiments to make our index mobile-first," according to the post, which appeared on Google's Webmaster Central blog. While Google will continue to create a user experience that takes into account people viewing web pages on PCs, it's a site's mobile version that will start to determine its rank, as well as allow Google's algorithm to "understand structured data, and to show snippets from those pages in our results."

For over a year, Google has started to emphasize mobile over desktops in determining how it indexes and ranks websites of all sizes. The shift made developers and even IT departments change their approach to designing sites. This can affect not only the site itself, but also the entire advertising infrastructure tied to websites that Google supports.

In April 2015, Google announced that its search algorithm would add greater weight to those sites that offer mobile-friendly versions. The company even supplied a tool to help businesses check if their sites met the new criteria. A month later, Google released a study that showed smartphones had overtaken desktops as the primary way people searched for content on the web. The findings backed up Google's assertion that mobile, not desktop, search should be prioritized, and that there was a need to adjust to this new user preference.

In its Nov. 4 blog post, Google admitted that the changes it's making will be small-scale at first, but that these would become more prominent over time.

[Read about the problems in the mobile market this year.]

The good news for websites that already have a responsive or dynamic serving design is that developers won't have to change anything to meet the new Google requirements.

However, for those developers and IT pros who are not sure if the website they are responsible for meets these new requirements, Google offered a number of pointers, including:

The blog post offers other pieces of advice, but notes that the process is only beginning.

If a company only has a desktop site, Google will continue to index that desktop site, even if Google is using a mobile user agent to view the site.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Google's WiFi Assistant Seems to be Rolling Out to Non-Project Fi Nexus Devices Today

    Project Fi’s exclusive WiFi Assistant feature that has allowed Nexus owners to automatically connect securely to open WiFi networks appears to be rolling out to non-Fi Nexus owners at the moment.With WiFi Assistant, assuming you toggle it on, your Nexus will connect to open WiFi networks that Google has deemed as secure and reliable.
  • 5300c769af79e

    Google Pushes Into India With Data-Saving Apps, More Wi-Fi

    During the second Google for India event, the company unveiled the data-saving YouTube Go app (pictured) and lighter versions of flagship products, but also tipped more options for activating public Wi-Fi and Hindi for Google Assistant.YouTube Go promises smooth video plays "across various connectivity situations," Caesar Sengupta, vice president of Google's Next Billion Users team, wrote in a blog post.
  • 5300c769af79e

    Salesforce Brings Lightning to Government Cloud

    It provides a modern, component-based platform and an intuitive user experience, as well as access to Salesforce's partner ecosystem, the company said.Introduced last year, Salesforce Lightning is essentially cloud-based CRM.
  • 5300c769af79e

    WhatsApp Rolls Out Video Calling to All

    All 1 billion-plus WhatsApp users around the world can now make video calls.Last month, reports tipped a beta program testing the ability to make video calls from within the app; screenshots showed that tapping the call button or contact card brings up a dialog with voice and video as options.