BlackBerry to Stop Making Phones

...

BlackBerry on Wednesday said it will stop making smartphones, and will instead leave hardware-related efforts to its partners.

"The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital," CEO John Chen said as part of the company's second quarter earnings announcement.

"Our new Mobility Solutions strategy is showing signs of momentum, including our first major device software licensing agreement with a telecom joint venture in Indonesia," he continued. "Under this strategy, we are focusing on software development, including security and applications."

But it wasn't enough to return BlackBerry to its heyday. Once a mobile phone giant, BlackBerry has struggled to keep up after the explosion of Android and iOS. Adding insult to injury was the delayed rollout of BlackBerry 10 and disastrous launch of its PlayBook tablet.

The ailing firm tried going back to basics with the new BlackBerry Classic (pictured) and square BlackBerry Passport in 2014, but eventually acknowledged that most people don't want BlackBerry-based devices. Last year, the company embraced Android with the BlackBerry Priv in hopes that the popular mobile OS would attract customers, but it was no match for the likes of Samsung or Apple.

The move is not a complete surprise. Chen last year said the company might exit the smartphone handset business altogether if the Priv wasn't a hit. He repeated that claim in April to CNN, saying that "If by September, I couldn't find a way to get there [to profitability], then I need to seriously consider being a software company only."

By July, the company said it would stop making the BlackBerry Classic, and now an end to BlackBerry hardware is official.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Smart homes powered by SMS rather than voice could be the real future

    Although voice interaction is the technology de jour for many early adopters around the world, SMS text messages may turn out to be the preferred method of telling your smart kettle what to do.As well as being less intrusive, texting makes the interaction hardware agnostic — letting anything become part of your smart and connected home.
  • 5300c769af79e

    Donald Trump Now Uses an iPhone

    It may seem silly to care what type of smartphone a public figure uses, but in the case of President Donald Trump, it's a national security issue.Prior to Trump's inauguration, the New York Times reported that Trump traded in his Android phone for a secure, encrypted device approved by the Secret Service; the Associated Press reported the same thing.
  • 5300c769af79e

    10 Productivity Tools To Help You Win At Work

    But for everyone else, your screen color temperature matters because nighttime exposure to the blue-tinted light of a computer display can affect your sleep.If you can somehow manage to avoid staring in your computer screen in the evening, this may not be an issue.
  • 5300c769af79e

    Instagram Stories to Feature Video Ads

    Further, Instagram Business Tools will include insights on stories, which will allow business users to view the reach, impressions, replies and exits for each individual story.One in five stories generates a direct message from viewers, and 70 percent of Instagram users currently follow a business, according to the company.