Good Luck Buying iPhone 7 Tomorrow

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Friday night just opened up for some Apple fans: The iPhone maker has suggested that its new handsets will be in short supply for walk-in customers on launch day.

In a statement emailed to PCMag, Cupertino suggested that jet-black versions of the iPhone 7 and the iPhone 7 Plus in every color have sold out online.

"We couldn't be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world," Apple said.

Apple has dropped its base 16GB configuration; the handsets, set to hit shelves tomorrow, now start at $649 for a 32GB iPhone 7 and $769 for a same-size 7 Plus. The new jet-black color—when in stock—will come in 128GB and 256GB versions.

Folks without a reservation, however, will find only limited quantities of the silver, gold, rose gold, and black iPhone 7 at Apple retail stores.

"During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers," Apple said.

You can try your luck at partner locations, where finishes may vary, but Cupertino recommends checking directly with retailers before getting your hopes up.

"Customers can continue to order all models in all colors on Apple.com," the company statement said. "We sincerely appreciate our customers' patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible."

This is not a new phenomenon. The iPhone 6s "sold out" last fall as well, but people still managed to get their hands on one eventually.

Unveiled last week, the iPhone 7 boasts a brighter display and longer-lasting battery, but ditches the traditional headphone jack. Both phones have 12-megapixel rear cameras and 7-megapixel FaceTime HD shooters, but the 7 Plus sports dual front-facing cams for (not quite telephoto) shots.

The water-resistant device runs Apple's new A10 Fusion chip with 64-bit architecture and an embedded M10 motion coprocessor, and boasts a more responsive, reliable, and customizable Home button.

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