How to pre-order the new iPhone 7 or Apple Watch Series 2, and avoid the lines

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They’re finally official. After months of anticipation, Apple debuted its new top-of-the-line smartphone, the iPhone 7, at an event in Cupertino, California. And the iPhone maker didn’t stop there: it took the wraps off the Watch Series 2, the wearable follow-up to last year’s Apple Watch.

If you have your heart set on a shiny new iPhone 7 or Watch Series 2, the good news is that you won’t have long to wait. Both will become available this month, in September, and begin shipping in the next few weeks. There are exceptions to depending on model, of course, but it seems Apple has taken great pains this year to ensure the buying process proceeds as smoothly as possible.

Related: iPhone 7 cuts headphone jack, brings new camera, processor, screen and more

If you’re wondering just when, where, and how you can get your hands on Apple’s latest, not to worry. We’ve compiled a handy, up-to-the-minute guide with all the relevant availability and pricing details.

If you’re ordering the iPhone 7 directly from Apple, you’ll want to get your wallet ready — the Cupertino company’s launching pre-orders on Friday, September 9 at 12:01 a.m. PT (3:01 a.m. ET). Both iPhone 7 models will launch on a dedicated page, apple.com/iPhone7preorder, and in the Apple Store app on iOS devices.

Brick-and-mortar availability begins a week later, on September 16.

Related: Apple’s waterproof Watch Series 2 also gets faster, brighter, and has GPS

The advantage of ordering from Apple, is that the company offers a myriad of iPhone 7 configurations to choose from. You can select from every color of iPhone including jet black, black, silver, gold, and rose gold. And you can choose between any of the iPhone 7’s three storage capacities: 32GB, 128GB, and 256GB.

But ordering from Apple isn’t without its pitfalls. Demand is typically high — new iPhones have been known to sell out in a manner of minutes. And it’s not necessarily the most economical option. If you’re planning to grab an iPhone 7 unlocked, here’s how the pricing breaks down by model:

The price tag is more digestible if you’re a paying member of Apple’s yearly upgrade program. Fees are monthly and extend over a two-year period, and Apple’s premium warranty program, AppleCare+, is included in the purchase price.

The catch? Not everyone is eligible. If you’re an existing member of the upgrade program, you need to have purchased an iPhone 6 or 6S a minimum of six months ago and paid the equivalent of 12 paid installments to pre-order. If you’re not, you cannot enroll online — you’ll have to visit an Apple store and do it in person.

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