Apple iPhone Event Set for Sept. 7

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Apple today invited members of the media to a special event on Sept. 7 in San Francisco that will likely include the launch of its next-gen iPhones.

As is typical of Apple event invitations, this one was light on details, with a simple out-of-focus light pattern above the text. Its headline simply reads "See you on the 7th," and the invitation makes no mention of the iPhone or any other Apple product.

In recent years, Apple has unveiled major updates to its smartphone line in early September. The company's current flagship iPhone 6s, for example, was announced last year on Sept. 9. But it mixed things up earlier this year with a March event for the iPhone SE.

The date is not exactly a surprise. Citing people familiar with the matter, Bloomberg reported earlier this month that Apple would peel back the curtain on its new iPhone—rumored to be called the iPhone 7—on Sept. 7. And in July, the usually reliable leaker Evan Blass, who shares inside information about upcoming smartphones on his Twitter account, said Apple's new iPhones will likely hit stores on Sept. 16.

As with talk of its unveiling and availability, there have been no shortage of rumors about the design and features of the handset itself. Often originating from Apple contractors or third-party accessory makers in China, most of the rumors report a bigger camera—possibly with two lenses—and the ditching of the headphone jack.

Other rumors indicate that some iPhone 7 models will be waterproof and dustproof, and, in a departure from the Apple-made processors of current iPhones, use either Intel or Qualcomm chips.

PCMag will be there on Sept. 7, so stay tuned for all the news.

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