Uber Drivers Under Algorithmic Management: Study


Millennials know exactly what they want and expectations are high - very high. They are empowered

A study of Uber drivers finds that the company's algorithms amount to managerial control. However, it's not clear whether Uber's arrangement with its drivers can be applied to other organizations, including IT-oriented industries.

Uber's business model depends upon drivers who aren't employees. The transportation company itself has about 6,700 employees. It maintains that its 400,000 drivers in the US are independent contractors.

If Uber had to pay employment benefits for its drivers, the company would be in a far different financial situation than it is today.

Uber was sued in 2013 in California and Massachusetts because it classifies drivers as independent contractors rather than employees. That case was scheduled for trial in June of this year, but in April, Uber chose to settle for $100 million (or $84 million if the company does not go public), leaving the company's characterization of its relationship with its drivers intact for the time being.

But the issue is far from settled. In June, a group representing Uber drivers in New York City filed a lawsuit against Uber challenging their status as independent contractors. Similar lawsuits are pending in Boston, and states such as Indiana and Texas.

Smaller startups playing in the "gig economy" like Honor, Instacart, and Luxe have decided to pay employee benefits rather than risk a legal confrontation. Yet their caution limits positive aspects of working outside of the traditional employer-employee relationship, such as the freedom to set one's own working hours.

For companies considering whether they can have a different kind of relationship with workers, it's not clear whether Uber's arrangement with its drivers has applicability for other organizations. Yet particularly in IT-oriented industries, there could be benefits to carving out a work relationship that falls somewhere between employee and independent contractor. And among IT professionals, it might be appealing to have working hours that flexed with the needs of a project rather than being forced in advance to choose between the two traditional work models.

Uber continues to assert that its drivers are not employees. But according to an article in the current issue of the International Journal of Communication, Uber's technology gives it considerable control over drivers.

Control, or lack thereof, is one of the primary factors considered by the Internal Revenue Service in trying to determine whether a worker is an employee or independent contractor.

In "Algorithmic Labor and Information Asymmetries: A Case Study of Uber's Drivers," authors Alex Rosenblat and Luke Stark assert, "Regardless of the language used by Uber to describe its legal and rhetorical relationship to its drivers, an analysis of driver experiences with the company's system reveals numerous manifestations of algorithmic management."

The authors, building on a research paper published last year, cite Uber's requirement that drivers accept ride requests blind, without seeing the potential fare, and its minimum fare requirement as examples of how the company exercises control over its drivers.

"These structures of the Uber system contradict the rhetorical framing of drivers as entrepreneurs," the authors state, noting that some Uber drivers dispute the characterization that they're entrepreneurs.

Responding to a comment about the paper posted on Hacker News that dismissed the research as mostly the "grumpy opinions of drivers," Stark, a doctoral student at NYU at the time the paper was written who's currently a postdoctoral researcher at Dartmouth College, stressed in an email that the study is a qualitative ethnographic one rather than quantitative assessment of driving for Uber.

"We note in the introduction to the piece that we're not making quantitative claims about the experience of all Uber drivers, but that the common experiences of the drivers we observed and interviewed are indicative of some common concerns about the driver experience with Uber, and the ways that Uber's system and act work," Stark wrote.

In answer to doubts about the harm of the information asymmetry that exists between Uber and its drivers, Rosenblat, a researcher with the Data & Society Research Institute, underscored how the information gap -- what Uber knows through its platform and the subset of that information provided to drivers -- functions as a mechanism for management.

"Uber claims drivers are advantaged by their status as 'entrepreneurs,' which implies an ability to make a reasoned, informed estimate of what their best interests are; furthermore, drivers are pressured, through policies, nudges, and the threat of deactivation, to follow Uber's prompts, even when they undermine the driver's profitability," Rosenblat said in an email. "Overall, the risk and costs are redistributed to drivers, through a combination of communications and power asymmetries, when those communications are misleading. Through these and other functions cited in the paper, Uber is able to leverage indirect, managerial control over its workforce of disaggregated drivers."

Uber did not respond to a request for comment.

Stark and Rosenblat in their paper conclude that policymakers should consider how automated systems exercise control over workers as they evaluate claims about the benefits of such systems.

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