Apple's Project Titan Focuses On Autonomous Driving Software

...

Millennials know exactly what they want and expectations are high - very high. They are empowered

Apple is bulking up its and sharpening the focus of its Project Titan team with the hiring of Dan Dodge, the former head of BlackBerry's automotive software division.

Following the appointment of Bob Mansfield, the veteran Apple hardware engineer, as the of lead Project Titan -- the company's self-driving electric vehicle initiative -- comes a report that the tech giant may be shifting its focus to software as the project moves forward.

Apple has hired Dan Dodge, the former lead for BlackBerry's automotive software division and the founder and former CEO of QNX Software Systems, to move from developing an electric vehicle to creating software that helps cars drive themselves, according to Bloomberg News.

The July 28 article, which quoted an unnamed source familiar with the plan, indicates a tighter focus from Apple when it comes to its plans in the automotive space -- though the company reportedly hasn't yet given up on plans to produce a vehicle of its own.

Dodge will report to Mansfield, who heads Project Titan, and will join a team of hundreds of personnel dedicated to Apple's plans for an electric, self-driving car.

Dodge's former company, QNX, which was acquired by BlackBerry in 2010, was bought to help the smartphone manufacturer -- then known as Research in Motion (RIM) -- integrate the company's devices with the QNX's in-vehicle entertainment platform.

Although Project Titan is talked about, few details of what Apple is up to have leaked. Apple's super secretive workplace society has keep all details tightly under wraps so far. However, Apple has reportedly launched a clandestine lab in Berlin to speed up development of the initiative, according to an April report in Germany's Frankfurter Allgemeine Zeitung.

Project Titan hit a speed bump in January with the reported departure of Apple veteran and former project leader Steve Zadesky, amid rumors that the Titan team has been faced with unattainable targets and no clear goals. Apple is reportedly pushing the team to have an electric car in production by 2020.

The company is one of many technology giants and legacy automakers, including Google, Tesla, Ford, Mercedes, and Nissan among others, moving in the direction of self-driving vehicles for various consumer and industrial uses.

During a conference call with investors this week, Apple CEO Tim Cook indicated there is quite a bit of investment in research and development for products and services that are not currently shipping.

"There's a lot of stuff that we're doing beyond the current products," he said.

Apple's quest for new products and sources of revenue reflect its awareness of slowing iPhone sales -- currently the company's top moneymaker.

The company shipped 40.4 million iPhones in the three months ending June 30, a decrease from 51.2 million in the previous quarter and 47.5 million in the year-ago quarter. While consumers were quick to snap up the iPhone 6 and 6 Plus in the fall of 2014, the iPhone 6s and 6s Plus haven't generated the same level of interest.

However, it's important to note that when RIM bought QNX six years ago, the BlackBerry was the leading smartphone in the United States, a lofty position that only underscores the misfortune BlackBerry suffered in a relatively short period of time.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    EA Working to Restore Origin Access in Myanmar

    The ban, which made waves on Reddit over the weekend, prevents Origin users in the Southeast Asian country from playing games purchased through EA's digital service, like Titanfall and Battlefield.When trying to log in, some are met with an "Access Denied" notice that says they "don't have permission" to visit the Origin URL.
  • 5300c769af79e

    Speedtest.net Premium v3.2.16 Final (All Versions) Apk | .Com

    Use Ookla Speedtest (Speedtest.net Premium) for easy, one-tap connection testing in under 30 seconds—accurate anywhere thanks to our global network.
  • 5300c769af79e

    Amazon's Prime Air Brand Takes Flight

    The company has undertaken an ambitious effort to gain control of its massive distribution network for delivery of goods to its retail customers.The plane, dubbed "Amazon One," is a Boeing 767-300 operated by Atlas Air.
  • 5300c769af79e

    Tesla Shares Tank on SolarCity Merger Proposal

    Shares of Tesla Motors fell sharply Wednesday after the company, helmed by Elon Musk, made an offer to buy SolarCity for US$2.Blending SolarCity with Tesla, which includes Tesla Energy, maker of the Powerwall and Powerpack, would allow consumers to drive clean cars and use battery packs to consume energy more efficiently, according to Tesla.