Apple Sells Billionth iPhone Amidst Sluggish Overall Sales


Almost nine years to the day after the first iPhone was released, Apple on Wednesday announced that it recently sold its billionth smartphone.

"iPhone has become one of the most important, world-changing, and successful products in history," CEO Tim Cook said in a statement. "It's become more than a constant companion. iPhone is truly an essential part of our daily life and enables much of what we do throughout the day.

Strategy Analytics global smartphone market 2016"Last week we passed another major milestone when we sold the billionth iPhone," he continued. "We never set out to make the most, but we've always set out to make the best products that make a difference."

The milestone, however, comes as iPhone sales have slowed. According to the latest research from Strategy Analytics, worldwide shipments grew only 1 percent annually. Shipments fell 15 percent during the second quarter to a "disappointing" 40.4 million.

No. 1 seller Samsung, comparatively, shipping 77.6 million, growing 8 percent annually from 2015. It maintained first position with 23 percent share for the quarter.

"With a new Galaxy Note 7 flagship model rumored to be on the way, Samsung will be able to strengthen its smartphone leadership in the second half of the year," Strategy Analytics Executive Director Neil Mawston said in a statement. Apple is also likely to introduce a new iPhone lineup in the fall, though.

Huawei, meanwhile, maintained third position with 9 percent market share and 32 million shipments; Oppo and Xiaomi, however, are not far behind, selling 18 million and 14.7 million, respectively, during the quarter.

According to Linda Sui, director at Strategy Analytics, smartphone growth has slowed due to "increasing penetration maturity in major markets like China and uncertainty surrounding major political events such as the Brexit EU referendum result."

There are signs, she said, that the second half of the year—chock full of expected product launches—will see improvement.

0 Comment

Leave a Reply

Captcha image


  • 5300c769af79e

    Breach Preparation: Plan for the Inevitability of Compromise

    Download This eGuide includes observations from a data forensics expert, an attorney who works closely with board-of-directors-level management, a crisis communications professional, and an incident responder and technical expert.These viewpoints deliver a comprehensive insight into the best practices, technologies and solutions that are used to try and avoid or mitigate the effects of cyber attacks.
  • 5300c769af79e

    Four More Chromebooks Receive Google Play Support Via Developer Channel

    Four more Chromebooks are receiving support for Android apps this week, with plenty more to come.The latest Chrome OS devices to receive support through the developer channel are the Dell Chromebook 13, HP 13, Samsung Chromebook 3, and ASUS C301SA.
  • 5300c769af79e

    Endpoint Security Survival Guide

    Download A proactive cyber security defense is the best strategy for protecting your business against cyber threats.In the past, security approaches have focused on understanding attacks to stop cybercriminals from accessing corporate networks and systems, but this approach is becoming less effective.
  • 5300c769af79e

    After Trump Win, Russian Hackers Strike US Think Tanks

    A round of targeted phishing campaigns (attempts to obtain sensitive information by pretending to be a trustworthy entity) came less than six hours after Donald Trump was named President-elect of the US.According to cyber incident response firm Volexity, the hackers belong to a Russian gang best known for infiltrating computer networks at the Democratic National Committee and the Democratic Congressional Campaign Committee.