Join All Analytics Radio to learn about the use of analytics in presidential campaigns. What you l
In a move to bolster its Internet of Things (IoT) push, Softbank announced plans to buy mobile chip designer ARM holdings for $32 million.
SoftBank says it believes the Internet of Things is the future and wants to be certain it has a seat at the table. The company has agreed to purchase ARM Holdings to ensure its position in the still-nascent industry ahead of the real growth curve.
SoftBank has made aggressive acquisitions and investments in and outside its home market of Japan over the last few years. None, perhaps, was so big as its majority acquisition of US network operator Sprint, into which it sunk $20 billion. The company has also wrapped its claws around eAccess, Willcom, OlaCabs, Snapdeal, DramaFever. The company's proposed acquisition of ARM Holdings will be its most valuable at $32 billion.
ARM is the UK-based company behind the majority of today's mobile processors. It designs and licenses an array of Cortex-branded processor cores. These cores are widely used by makers of mobile application processors, including Qualcomm, Samsung, and MediaTek and are the bedrock of not only Snapdragon-branded processors for Android devices, but Apple's A-branded processors for the iPhone.
By itself, ARM's Cortex processor licensing business is enormous. With this acquisition, however, SoftBank is looking further down the road. The Internet of Things has much grander scale than smartphones and tablets and has the potential to generate billions in revenue.
SoftBank said it plans to support and accelerate ARM's research and development, expand its IP-licensing model to new markets, focus on long-term value per device, and invest heavily on ARM's presence in the UK.
"SoftBank intends to invest in ARM, support its management team, accelerate its strategy and allow it to fully realise its potential," said SoftBank CEO Masayoshi Son in a prepared statement. ARM will be an excellent strategic fit within the SoftBank group as we invest to capture the very significant opportunities provided by the Internet of Things. This is one of the most important acquisitions we have ever made, and I expect ARM to be a key pillar of SoftBank’s growth strategy going forward."
ARM will remain headquartered in Cambridge, UK, and will become a wholly-owned subsidiary of Softbank once the deal goes through. SoftBank's board of directors have approved the deal, but the deal still needs the greenlight from ARM's board and investors, and UK's regulatory bodies.
Some lauded the deal, especially when viewed from ARM's perspective.
"This move by ARM is recognition of the limits of [its current business model] and the need to invest to expand beyond PC and mobile into the multitude of consumer home, building, car and other platforms emerging in the IoT," said Mark Skilton, a Professor of Practice at Warwick Business School, via email. "Investment in the IoT requires both software and hardware development skills to embed 'smart' into mobile devices, car, buildings, and everyday objects that that few companies have in both areas. Telecoms companies have had an interesting challenge to position the vital network 'glue' to connect all these devices and services, but seek a bigger part of the market share."
[See 10 IoT Startups You Need To Know.]
Not all of SoftBank's acquisitions have borne fruit. The company has invested tens of billions of dollars in Sprint, which has in turn continually weighed down SoftBank's financial performance. Despite all this investment, Sprint dropped from the third-largest carrier in the US to the fourth-largest under SoftBank's ownership. So far, SoftBank's Son and Sprint CEO Marcelo Claure have not proven they can turn the beleaguered carrier around.
Given SoftBank's track record with Sprint, long-time ARM customers such as Apple, Samsung, and Qualcomm may find today's news disquieting.
Softbank and ARM say they expect the acquisition to close by Sept. 30.