Pretty Isn't the Point

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Download People have always been drawn to beauty. Pretty usually wins, but Product Designer Lars Martin Haukohl puts it best, "Great design creates a perfect fit between the product and the human. Beauty is just another function." Read this paper to learn the three questions that great designers ask in the development process that lead to killer products, what MIT found about the design-led organization and more. Explore what makes a market WOW, not just a market win.

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