Like Tinder for news, Lumi uses swipes to learn what you want to read

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Despite the millions of dollars that companies such as Facebook, Twitter, Google, and Flipboard have invested in news aggregation technology in recent years, finding stories you actually want to read can be a serious chore.

Startup Lumi hopes to change all of that with its free iOS and Android app, Lumi News. Without needing to enter in any personal data, the app learns about your personal tastes with a Tinder-like interface. You simply swipe your finger right to like a story or left to skip it. It also asks for access to your social media feeds, so it can make deductions based on your personal history of interests and likes.

The data-driven app starts with local news based on your smartphone’s location and what other people in your area are reading. It spans outward quickly based on the data it’s collecting from your own social media feeds and your individual swipes. In a matter of minutes, the stories suggested by the app correlate with your personal interests.

Rather than giving you headlines and a paragraph of multiple stories to read, the app gives you the entire story – one at a time. Martin Stiksel, co-founder of Lumi, told Digital Trends an early version of the app did take the multiple headlines route, but it quickly became evident that it simply created more clutter.

Much like trying to make sense out of your non-stop Twitter feed with information overload, the entire goal of Lumi News (the name is a play on shedding light on news) is to simplify everything to the point that your Mom can sit down and instantly start reading.

Related: 18 fast and fluid news apps for iPhone and Android

“The tech space has been looking for a better discovery and navigation device,” Felix Miller, co-founder of Lumi told Digital Trends. “Once you install Lumi News it figures out ‘by magic’ what you want and it gives you content you’re interested in.”

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