As companies begin to fully embrace the digital workplace, they should focus on the employee experience the same way they would on the customer experience.
As technology makes the world more connected, it is shrinking barriers for employees and creating an entirely new workforce and work environment: the digital workplace.
What Is The Digital Workplace?
Gartner describes the digital workplace as “a business strategy for promoting employee effectiveness and engagement through a more consumer-like computing environment.” The idea of “from the cubicle to the corner office” no longer exists in the digital workplace, as work is no longer a place. Instead, it now has similar characteristics to an application. Employees want to access “work” on whatever platform they choose, both when and where it is convenient for them.
Moreover, mobility often blurs the lines between employees’ work and home life while placing a certain level of expectations on employers. Creating a truly digital workplace is a significant challenge, but organizations that address the necessary dynamics will create a competitive advantage in terms of productivity, innovation, collaboration, and overall employee satisfaction.
The Rise Of The Virtual Employee
In the digital workplace, organizations need to leverage technology to enhance the employee experience. However, they also need to reimagine the employee experience the same way they would improve the customer experience. For example, facilitating the right worker connections can encourage employees to form communities, foster camaraderie, and promote loyalty. Similarly, creating a comfortable workplace with personal space and open areas for free-flowing discussion can improve productivity. Giving staff access to simple, convenient technologies similar to the ones they use in their personal lives can make their worker easier and more enjoyable.
Technology empowers virtual employees in the digital workplace thanks to rapid advancements in social and digital tools. Organizations should not only adopt a mobile-first strategy, but also a digital-first mindset.
The following are three essential components that make up the dynamics of the digital workplace:
Organizations should consider how to use these technologies to enhance the employee experience in the digital workplace.
Not only has mobility changed the experience, but cloud computing has also reshaped the relationship between employees and employers. In a cloud-based world, employees can share resources and collaborate more effectively; and with mobile solutions, they can access information on the go, enabling them to do things they couldn’t do before. As companies begin to fully embrace the digital workplace, they should focus on the employee experience the same way they would on the customer experience.