Download Every business needs information to run effectively. Medical device company Alere had limited information when it came to product sales. Mismatched data and manual processes prevented teams from visibility into customer data. Desperate for a change, Alere embraced a new strategy and technology in partnership with ZS. This case study, conducted with Alere Sr. Business Intelligence Director Jason Jarrett, discusses Alere's journey to a single, trusted source of information - and the dramatic impact it had on their business.