Dwayne ‘The Rock’ Johnson seems to be a pretty motivational guy, not least because he’s twice the size of a normal human being, and most of us would do exactly what he said, no questions asked. It’s very fitting then, that The Rock’s new mobile app is described as a ‘motivational alarm clock,’ because if anyone can make turn that de-motivational tool into something more, it’s him. It’s called The Rock Clock, and it may be one of the best app concepts we’ve seen in a while.
How does it work? Download it and the first thing to be done is set a goal. It could be anything, like eat a cupcake before 10:30, or give the cat more fuss. The Rock thinks you should be doing a little more, and the app suggests things like gaining five pounds of muscle, earning a promotion, or amusingly setting the goal of coming up with the ‘best goal ever.’
Related: The Rock gives us our first look at the cast of Baywatch
With your new life goal in mind, you set a completion date for sometime between now and 2025, and then put in a daily alarm clock time. This is where The Rock’s app starts to get really fun. First, you set a time to ‘wake my ass up at,’ and then choose a custom Rock alarm tone. The Classic alarm has The Rock say, ‘beep, beep, beep … I could do this all day … beep, beep, beep.’ but we’d probably pick the utterly fantastic Battle Cat, which you’ll have to hear and appreciate in the app itself.
Except that’s not living life like The Rock. That cupcake’s not going to eat itself, so if you’re looking to the big man for real, inspirational motivation, you need to activate Rock Time. It’s simple enough. Flip the switch, and your alarm will go off at the same time as The Rock’s alarm clock. The Rock is an early bird, and the first time we switched on Rock Time saw our alarm set for 4:45am. Oh, and there’s no snooze option. Finally, The Rock will send a daily video message each morning, pushing you on to reach whatever goal you set.
Questioning why The Rock is the ideal person to make a motivational alarm clock app? Take a look at his Instagram page to see his charitable work and read the often inspirational notes, or listen to his advice about dealing with depression in various interviews, for proof he’s worth listening to. The Rock Clock app is available for free on iOS and Android.