Corning's Gorilla Glass—the go-to material for modern touch-screen devices—got an upgrade this week that lets manufacturers add multi-color, high-res, photo-quality images to their gadgets.
Vibrant Corning Gorilla Glass prints customized designs (including gradient colors and logos) on smartphones, tablets, and notebooks.
"Device manufacturers today are looking for new ways to differentiate their products, without compromising important features such as durability and clarity," Scott Forester, director of Gorilla Glass Innovations, said in a statement. "Vibrant Corning Gorilla Glass provides a new opportunity for customized decoration and commercial branding."
This doesn't mean that your next smartphone will come with a Samsung or HTC symbol emblazoned across the front screen. Gorilla Glass is also used to cover the back panel of a phone, tablet, or laptop. So, instead of selling stark gray, black, and white gadgets, companies could introduce alternative, vibrant color choices, or even personalize a device with your favorite photo (for an extra fee, of course).
If that produces scratch-free phones with unbreakable screens, perhaps you can jettison that bulky phone case.
Since its debut in 2007, Corning Gorilla Glass has been used on 4.5 billion devices worldwide, and on more than 1,550 product models across 40 major brands.